Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal West Science Social and Humanities Studies
Wendy Souisa
Politelnik Negeri Ambon
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Entrepreneurial Resilience and Adaptation in Times of Crisis: A Bibliometric Study on Business Continuity in SMEs Syahribulan Syahribulan; Pardin Lasaksi; Syurwana Farwita Samuddin; Wendy Souisa; Abdul Hafid
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.875

Abstract

This bibliometric analysis investigates the evolving landscape of research on small and medium-sized enterprises (SMEs) focusing on entrepreneurial resilience and adaptation strategies in times of crisis. By utilizing VOSviewer for thematic clusterization and trend analysis, the study maps out the interrelationships among key research themes and tracks their evolution from 2019 to 2022. The analysis identifies foundational themes such as crisis management and performance, alongside emergent themes like digital transformation and gender issues. Furthermore, the research highlights underexplored areas, including the impacts of natural disasters and the role of employees in organizational resilience, presenting potential avenues for future scholarly work. Additionally, an examination of author collaboration networks reveals robust partnerships and suggests areas for potential interdisciplinary research.
The Influence of Influencer Collaboration, Augmented Reality Marketing, and Personalized Recommendations on Consumer Purchasing Decisions in the Beauty Industry in Indonesia Frans Sudirjo; Chevy Herli Sumerli A.; Wendy Souisa; Arnes Yuli Vandika
West Science Social and Humanities Studies Vol. 2 No. 05 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i05.905

Abstract

This study investigates the influence of influencer collaboration, augmented reality marketing, and personalized recommendations on consumer purchasing decisions in the beauty industry in Indonesia. A quantitative analysis was conducted based on survey data collected from 170 Indonesian consumers. The findings reveal significant positive relationships between influencer collaboration, augmented reality marketing, personalized recommendations, and consumer purchasing decisions. Influencer collaboration, augmented reality marketing, and personalized recommendations emerged as critical drivers of consumer behavior, highlighting the importance of digital marketing strategies in shaping purchase intentions and driving sales in the competitive beauty market. These findings offer valuable insights for marketers and businesses seeking to optimize their marketing strategies and enhance consumer engagement in the Indonesian beauty industry.
Co-Authors Abdul Hafid Arnes Yuli Vandika Chevy Herli Sumerli Frans Sudirjo Pardin Lasaksi Syahribulan Syahribulan Syurwana Farwita Samuddin