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All Journal At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat
Setyo Utami
Universitas Al-Falah As-Sunniyah Kencong Jember
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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SIJADI: MODEL PENDAMPINGAN DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DESA DI ERA EKONOMI DIGITAL Setyo Utami; Iklil Shofar; Rif'atun Nasiroh Aulia; Najmi Navisha; Samharir Rosa Aninadiroh; Dyah Putri Wahyuning Tyas; Dina Maulidatul Hasanah; Cowima Fanza Maulida; Julian Liew; Achmad Munawir; Yuszri Thoha Asy'ari
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 4 No 2 (2026): April
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v4i2.2997

Abstract

The SIJADI (Digital Sales Readiness) Program is a community engagement initiative designed to empower micro, small, and medium enterprises (MSMEs) in Wonorejo Village, Kencong District, Jember Regency through digital marketing assistance. The program employed a Participatory Action Research (PAR) approach involving 20 MSME owners and three local agricultural landowners. The implementation consisted of needs assessment, social media and marketplace training, hands-on workshops on product photography, copywriting, and packaging, followed by continuous mentoring through a WhatsApp group. Program effectiveness was evaluated using a digital literacy pretest–posttest, an observational checklist of participants' practical skills, and documentation of online marketing activities. The evaluation results indicated that the participants' mean digital literacy score increased from 52.4 in the pretest to 81.7 in the posttest. Furthermore, 18 of the 20 MSME participants (90%) successfully created online store accounts, while 16 participants (80%) actively marketed their products through Shopee, TikTok Shop, and social media platforms by the end of the program. In addition, seven MSMEs (35%) received orders from customers outside Wonorejo Village during the mentoring period. These findings demonstrate that participatory, practice-oriented mentoring effectively enhances digital competencies and expands market reach for rural MSMEs. The SIJADI Program has strong potential to be replicated in other villages as a sustainable model for digital economic empowerment.
Gender Stereotypes in EYL Textbook Visual Imagery: Implications for Inclusive Classroom Learning Setyo Utami; Ulya Maulani Subhan; Ahmad Syairofi; Rusma Adam; Ladawan Longsoh
AT-THULLAB : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol 10 No 1 (2026): At-Thullab : Jurnal Pendidikan Guru Madrasah Ibtidaiyah
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/atl.v10i1.2926

Abstract

This study investigates gender representation in the My Next Words English textbook series, a nationally endorsed resource for Indonesian elementary schools. Using Critical Content Analysis (CCA), 882 human illustrations containing 2,150 characters were analyzed through Harper's Framework of Gender Stereotypes in Children's Literature. The findings reveal that male characters outnumber female characters (54.3% vs. 45.7%) and are more frequently portrayed in diverse occupations, leadership positions, sports, and public activities. Traditional gender stereotypes accounted for 50.6% of all illustrations, whereas gender-sensitive (27.2%), gender-restrictive (19.3%), and gender-neutral (2.9%) representations were considerably less frequent. The study also identifies an invisible gender barrier, characterized by the implicit visual segregation of boys and girls within shared educational settings. By integrating Harper's Framework with Hidden Curriculum, Social Role Theory, and Critical Pedagogy, this study extends current scholarship on gender representation. It offers a new conceptual perspective for advancing inclusive textbook development and equitable English language education.
Co-Authors Achmad Munawir Ahmad Syairofi Cowima Fanza Maulida Dina Maulidatul Hasanah Dyah Putri Wahyuning Tyas Iklil Shofar Julian Liew Ladawan Longsoh Najmi Navisha Rif'atun Nasiroh Aulia Rusma Adam Samharir Rosa Aninadiroh Ulya Maulani Subhan Yuszri Thoha Asy'ari