<![CDATA[The SIJADI (Digital Sales Readiness) Program is a community engagement initiative designed to empower micro, small, and medium enterprises (MSMEs) in Wonorejo Village, Kencong District, Jember Regency through digital marketing assistance. The program employed a Participatory Action Research (PAR) approach involving 20 MSME owners and three local agricultural landowners. The implementation consisted of needs assessment, social media and marketplace training, hands-on workshops on product photography, copywriting, and packaging, followed by continuous mentoring through a WhatsApp group. Program effectiveness was evaluated using a digital literacy pretest–posttest, an observational checklist of participants' practical skills, and documentation of online marketing activities. The evaluation results indicated that the participants' mean digital literacy score increased from 52.4 in the pretest to 81.7 in the posttest. Furthermore, 18 of the 20 MSME participants (90%) successfully created online store accounts, while 16 participants (80%) actively marketed their products through Shopee, TikTok Shop, and social media platforms by the end of the program. In addition, seven MSMEs (35%) received orders from customers outside Wonorejo Village during the mentoring period. These findings demonstrate that participatory, practice-oriented mentoring effectively enhances digital competencies and expands market reach for rural MSMEs. The SIJADI Program has strong potential to be replicated in other villages as a sustainable model for digital economic empowerment.]]>
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