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All Journal DECISION : Jurnal Ekonomi dan Bisnis Journal AK-99
Sariana Damis
Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH DIGITALISASI MARKETING DAN DIGITAL PAYMENT TERHADAP KINERJA PENJUALAN UMKM DI KOTA PAREPARE Putri Syafiqa; Irwan Irwan; Sariana Damis; Darmawan Darmawan
DECISION : Jurnal Ekonomi dan Bisnis Vol. 7 No. 1 (2026): DECISION : Jurnal Ekonomi dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/decision.v7i1.4310

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Digital Payment terhadap Kinerja Penjualan UMKM di Kecamatan Soreang, Kota Parepare, baik secara parsial maupun simultan. Di tengah pesatnya transformasi digital, kedua variabel tersebut telah menjadi instrumen strategis yang menentukan daya saing pelaku usaha mikro, kecil, dan menengah. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner berskala Likert dari 170 responden pelaku UMKM yang telah mengadopsi pemasaran dan pembayaran digital. Teknik analisis mencakup uji validitas, uji reliabilitas, uji asumsi klasik, serta regresi linear berganda menggunakan IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa: (1) Digital Marketing berpengaruh signifikan terhadap Kinerja Penjualan (t = 9,051; sig. = 0,000; β = 0,604); (2) Digital Payment berpengaruh signifikan terhadap Kinerja Penjualan (t = 3,898; sig. = 0,000; β = 0,287); dan (3) secara simultan, kedua variabel berpengaruh signifikan terhadap Kinerja Penjualan (F = 83,451; sig. = 0,000) dengan kontribusi determinasi sebesar 50,0% (R² = 0,500). Temuan ini membuktikan bahwa integrasi strategi digital marketing dan sistem digital payment secara terpadu mampu meningkatkan efektivitas penjualan dan memperkuat daya saing UMKM. Secara praktis, penelitian ini berkontribusi sebagai dasar kebijakan pengembangan ekosistem digital bagi pelaku UMKM dan pemangku kepentingan di Kota Parepare.
ANALISIS KUALITAS SDM PENGELOLA LAPORAN KEUANGAN DAN PENGEMBANGAN USAHA BUMDES DI DESA BOTTOMALLANGGA ENREKANG Dewi Khaerani Herman; Syarifuddin Yusuf; Akhsan Akhsan; Sariana Damis
Journal AK-99 Vol. 6 No. 1 (2026): Journal AK-99
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/ak99.v5i2.4212

Abstract

The purpose of this study is to evaluate the performance of Village-Owned Enterprises (BUMDes) in Botto Mallangga Village, investigate the factors that influence the low performance of BUMDes, and identify existing business obstacles and opportunities. The benefits of this study for the village community are improving the quality of public services and infrastructure through better management of Village Funds and BUMDes, encouraging active community participation in the management and development of BUMDes for the common good. Practically, this study provides guidance for BUMDes managers in Botto Mallangga Village to improve transparency, accountability, and professionalism in managing village finances and resources. The object of this study is BUMDes Bottomallangga. Data collection techniques used in this study were interviews, observation, and documentation. Data analysis used in this study was qualitative descriptive analysis. After conducting the analysis process, it was found that the quality of Human Resources (HR) in BUMDes Bottomallangga is still limited, especially in terms of managing financial reports. Most BUMDes managers do not have experience in economics education, nor have they ever participated in practices related to financial management. This results in financial report management that is still done manually without utilizing technology. The development of BUMDes business units has also experienced a decline, caused by the emergence of competitors and internal problems.
Co-Authors Akhsan Akhsan Darmawan, Darmawan Dewi Khaerani Herman Irwan Irwan Putri Syafiqa Syarifuddin Yusuf