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All Journal Jurnal Media Ekonomi Jurnal Interprof
Tri Agriana Sari
Universitas Bina Insan
Economics, Econometrics & Finance

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THE EFFECT OF SALES GROWTH AND LEVERAGE ON FINANCIAL DISTRESS WITH PROFITABILITY AS A MODERATION VARIABLE Dheo Rimbano; Tri Agriana Sari; Wisdalia Maya Sari; Ade Famalika; Zahra Hermalia Putri
Jurnal Media Ekonomi (JURMEK) Vol 30 No 3 (2025): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurnalmediaekonomi.v30i3.2920

Abstract

This study aims to determine and analyze the effect of sales growth and leverage on financial distress with profitability as a moderating variable in a case study of cosmetic companies listed on the Indonesia Stock Exchange from 2014 to 2024. The population in this study consisted of seven companies. The sample was selected using purposive sampling, resulting in a sample of five companies with 11 years of observation, yielding 55 pieces of research data. The method used was panel data regression analysis with the Fixed Effect Model (FEM) approach, and the moderating variable was tested using the Moderated Regression Analysis (MRA) model. Both models were analyzed using the EViews program. The results showed that sales growth and leverage did not have a significant effect on financial distress; profitability was unable to moderate the relationship between sales growth and financial distress, while profitability was able to moderate the relationship between leverage and financial distress.
URGENSI PEMANFAATAN DIGITAL MARKETING PADA KEBERLANGSUNGAN UMKM Tri Agriana Sari; Dheo Rimbano; Vivin Sephiani
Jurnal Interprof Vol 8 No 1 (2022): Jurnal Interprof, Juni
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/interprof.v8i1.1884

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis: (a) keterkaitan antara pemasaran digital terhadap UMKM, (b) keterkaitan antara manajemen pemasaran terhadap UMKM, (c) keterkaitan antara manajemen pemasaran terhadap pemasaran digital. Adapun yang menjadi objek penelitian ini adalah pemasaran digital, UMKM dan manajemen pemasaran. Metode yang digunakan dalam penelitian ini adalah System Literature Review (SLR) dengan cara mereview dan merangkum hasil-hasil penelitian yang telah dilakukan (penelitian primer) untuk menyajikan fakta yang lebih komplit. Hasil penenlitian juga membuktikan bahwa pemasaran digital berpengaruh terhadap UMKM, bahwa manajemen pemasaran berpengaruh terhadap UMKM, bahwa manajemen pemasaran berpengaruh terhadap pemasaran digital.
Co-Authors Ade Famalika Dheo Rimbano Vivin Sephiani Wisdalia Maya Sari Zahra Hermalia Putri