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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Chaterine Nimas Limayasi
Universitas Negeri Medan
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Strategi Komunikasi Pendidikan untuk Meningkatkan Kualitas Pendidikan di Era Gen Z Hera Chairunisa; Siti Sahara; Maulidea Karimah; Winny Meilita Lubis; Deviany Valeria Gultom; Chaterine Nimas Limayasi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3146

Abstract

This study discusses educational communication strategies to improve the quality of education in the Generation Z era, which requires a communication approach that suits the unique characteristics influenced by technology. Using a qualitative approach and literature analysis, the research aims to identify effective educational communication strategies for Generation Z. Key findings include visual preferences, personalization, interactivity, problem-based learning, immersive technology, digital mentoring, flexibility, and social responsibility. Recommended strategies include visual content, adaptive learning, online discussions, VR/AR, digital mentoring, mobile learning, social projects, gamification, and multi-platform communication. It is important to understand the characteristics of Generation Z and adapt in relevant and effective ways, as well as create education that is technologically advanced and of great value. Implementation suggestions include digital teacher training, online cultural diplomacy, and educational media policies. This research provides valuable guidance for the development of educational strategies that suit the needs of Z Generation.
Co-Authors Deviany Valeria Gultom HERA CHAIRUNISA, HERA Maulidea Karimah Siti Sahara Winny Meilita Lubis