El-Mujtama: Jurnal Pengabdian Masyarakat
Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat

Strategi Strategi Komunikasi Pendidikan untuk Meningkatkan Kualitas Pendidikan di Era Gen Z

Hera Chairunisa (Universitas Negeri Medan)
Siti Sahara (Universitas Negeri Medan)
Maulidea Karimah (Universitas Negeri Medan)
Winny Meilita Lubis (Universitas Negeri Medan)
Deviany Valeria Gultom (Universitas Negeri Medan)
Chaterine Nimas Limayasi (Universitas Negeri Medan)



Article Info

Publish Date
02 Sep 2024

Abstract

This study discusses educational communication strategies to improve the quality of education in the Generation Z era, which requires a communication approach that suits the unique characteristics influenced by technology. Using a qualitative approach and literature analysis, the research aims to identify effective educational communication strategies for Generation Z. Key findings include visual preferences, personalization, interactivity, problem-based learning, immersive technology, digital mentoring, flexibility, and social responsibility. Recommended strategies include visual content, adaptive learning, online discussions, VR/AR, digital mentoring, mobile learning, social projects, gamification, and multi-platform communication. It is important to understand the characteristics of Generation Z and adapt in relevant and effective ways, as well as create education that is technologically advanced and of great value. Implementation suggestions include digital teacher training, online cultural diplomacy, and educational media policies. This research provides valuable guidance for the development of educational strategies that suit the needs of Z Generation.

Copyrights © 2024






Journal Info

Abbrev

elmujtama

Publisher

Subject

Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

El-Mujtama: Jurnal Pengabdian Masyarakat is a scientific journal about community service programs and activities as part of the implementation of the Tri Dharma of Higher Education. This journal is published three times a year every January, May and September, managed by Lembaga Publikasi Ilmiah ...