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All Journal AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Impresi Indonesia Journal Research of Social Science, Economics, and Management
Ida Bagus Ardhi Putra
Universitas Primakara
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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A Comparison of The Effectiveness of Digital Marketing Strategies on Instagram and TikTok in Boosting Sales for MSMEs in Denpasar Kurniawan Joko Purnomo; Ida Bagus Ardhi Putra; D.A Gladysia Sistadanta
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1570

Abstract

Digital technology has transformed the way micro, small, and medium enterprises (MSMEs) promote products, interact with consumers, and increase sales. In Denpasar, MSMEs increasingly use Instagram and TikTok as marketing platforms because both offer broad reach, interactive features, and relatively low promotional costs. However, each platform has different characteristics and effectiveness in influencing consumer behavior. This study aims to compare the effectiveness of digital marketing strategies on Instagram and TikTok in boosting MSME sales in Denpasar. This research used a descriptive qualitative approach involving MSME actors who actively utilized Instagram and/or TikTok for at least six months. Data were collected through in-depth interviews, direct observation of social media accounts, and documentation of promotional content, engagement, and sales-related information. The data were analyzed using the Miles and Huberman model, consisting of data reduction, data display, and conclusion drawing, with source and method triangulation to ensure validity. The findings show that TikTok is more effective in attracting new audiences, creating viral exposure, increasing brand awareness, and encouraging impulse buying through short videos, live streaming, and affiliate collaboration. Meanwhile, Instagram is stronger in building credibility, displaying product catalogues, maintaining customer relationships, and supporting planned purchases. Therefore, the most effective strategy for MSMEs in Denpasar is a hybrid cross-platform model that positions TikTok as a traffic generator and Instagram as a conversion and customer-retention platform.
Pelatihan Kewirausahaan untuk Menghasilkan Ide Bisnis Inovatif bagi Siswa SMK Ida Bagus Ardhi Putra; I Made Dwi Hita Darmawan; Kurniawan Joko Purnomo
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 3 (2025): DECEMBER 2025
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ajad.v5i3.615

Abstract

Entrepreneurship is one of the important elements in economic growth in Indonesia when viewed from the number of vocational high school (SMK) graduates who do not get jobs. An Entrepreneurship Seminar was held at SMK Bali Dewata Denpasar with the theme "Entrepreneurship Training to Generate Innovative Business Ideas for Vocational High School Students". The purpose of this seminar was to introduce Accounting students to innovative business ideas based on creativity and technology. The participants were 40 students in grade twelve. These students have studied basic accounting, but they lack creative and innovative thinking in business opportunities. The seminar was conducted with a series of activities including presentations from practitioners, group discussions between students, simulations of business ideas, as well as group presentations by students. This training was very effective because it increased student motivation and understanding of how to develop practical business ideas. Most groups have business ideas that really meet market needs. The results showed that entrepreneurship education with creativity-oriented training can cultivate an entrepreneurial spirit in students so that they are ready to enter the business world or create their own businesses.
Pelatihan Konten Kreatif dan Strategi Pemasaran Digital bagi Siswa MA Al-Ma’ruf sebagai Upaya Menumbuhkan Kemandirian Usaha Kurniawan Joko Purnomo; Ida Bagus Ardhi Putra; D.A Gladysia Sistadanta Kurnia D.S3
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7662

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan digital siswa MA Al-Ma’ruf di era transformasi digital. Meskipun siswa telah akrab dengan media sosial, pemanfaatannya masih bersifat konsumtif. Oleh karena itu, kegiatan ini difokuskan pada peningkatan pemahaman pemasaran digital, pengembangan konten kreatif, penumbuhan jiwa kewirausahaan, serta internalisasi etika bisnis Islam.. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif berbasis pengalaman langsung (learning by doing) dengan melibatkan 30 siswa MA Al-Ma’ruf sebagai peserta. Kegiatan dilaksanakan melalui beberapa tahapan, yaitu pemberian materi konsep digital marketing, workshop pembuatan konten kreatif menggunakan aplikasi seperti Canva dan CapCut, serta simulasi proyek mini berupa perancangan ide usaha dan pembuatan konten promosi digital. Hasil kegiatan menunjukkan adanya peningkatan literasi digital, kreativitas, serta pola pikir kewirausahaan siswa. Peserta mampu menghasilkan konten promosi sederhana, memahami strategi pemasaran seperti konsep AIDA (Attention, Interest, Desire, Action), serta menunjukkan peningkatan kepercayaan diri dalam mempresentasikan ide usaha. Selain itu, integrasi nilai-nilai Islam dalam kegiatan ini juga memperkuat kesadaran etika siswa dalam menjalankan aktivitas bisnis digital. Dengan demikian, kegiatan ini mampu menjembatani kesenjangan antara teori dan praktik dalam pembelajaran kewirausahaan digital di lingkungan madrasah, serta berkontribusi dalam membentuk generasi yang kreatif, mandiri, dan beretika dalam menghadapi tantangan ekonomi digital global.
Co-Authors D.A Gladysia Sistadanta D.A Gladysia Sistadanta Kurnia D.S3 I Made Dwi Hita Darmawan Kurniawan Joko Purnomo