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All Journal Studi Ilmu Manajemen dan Organisasi
Halifa Haqqi
Universitas Slamet Riyadi, Surakarta, Indonesia
Economics, Econometrics & Finance

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The Power of City Branding in Enhancing Solo City’s Competitiveness as an International Destination Halifa Haqqi; Hasna Wijayati; Andika Drajat Murdani
Studi Ilmu Manajemen dan Organisasi Vol 7 No 2 (2026): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i2.6613

Abstract

Purpose: This study examines how city branding enhances Solo City’s international competitiveness through cultural identity and creative economy development.Research Methodology: A qualitative descriptive approach was applied using semi-structured interviews, field observations, and snowball sampling involving government officials, cultural institutions, and creative economy actors. Data were analyzed through thematic analysis.Results: Solo City strengthens its global positioning by utilizing cultural identity, local wisdom, international events, cultural symbols, creative products, and multi-stakeholder collaboration.Conclusions: Successful city branding depends on synergy among tourism attractions, public services, security, and government-community coordination.Limitations: This single-case qualitative study is limited by contextual scope, interpretive subjectivity, and the absence of international stakeholder perspectives.Contributions: This study contributes to city-branding literature by linking cultural capital, public diplomacy, and international competitiveness while offering practical insights for culturally based cities.
Co-Authors Andika Drajat Murdani Hasna Wijayati