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All Journal Inkubis: Jurnal Ekonomi dan Bisnis SWAGATI: Journal of Community Service
Lala Hucadinota Ainul Amri
Politeknik Negeri Madiun
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Utilization of Social Media to Support Digital Marketing in Village Communities and Village MSMEs Lala Hucadinota Ainul Amri; Muhammad Taali; Fredy Susanto; Allya Rahmanda Adhatul Jana; Rusmadiah Anwar
SWAGATI : Journal of Community Service Vol. 4 No. 1 (2026): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2026v4i1.2666

Abstract

Utilizing social media is crucial in supporting digital marketing for Community Groups (Pokmas) and Micro, Small, and Medium Enterprises (MSMEs) during digital transformation. This community service activity aims to improve MSMEs' and Pokmas members' ability to use social media as a marketing tool for local products in Hargosari Village, Sine District, Ngawi Regency. The methods included outreach, training, mentoring, and evaluation through interviews, observations, and focus group discussions. Activity results showed that using Instagram, Facebook, and WhatsApp improved participants' knowledge and skills in digital marketing. Market reach expanded and interaction with consumers increased. Participants also became more able to create engaging and informative promotional content. Challenges included limited digital literacy and suboptimal marketing feature use. Through this activity, MSMEs and Pokmas gained understanding and practical skills in using social media for digital marketing. Therefore, ongoing mentoring is needed to ensure the sustainability and optimization of social media utilization in supporting the competitiveness of MSMEs in rural areas.
Mental Health Socialization and Education to Improve Student Literacy in Vocational Colleges: A Study at Politeknik Negeri Madiun Lala Hucadinota Ainul Amri; Dyah Ayu Kunthi Puspitasari; Whan Augustin Ainul Amri; Yogi Akbar Sunardiansyah
SWAGATI : Journal of Community Service Vol. 3 No. 2 (2025): July
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i2.2668

Abstract

Student mental health is a critical issue in higher education, particularly at vocational colleges, which simultaneously require academic preparedness and practical skills. This community service activity aims to improve students' mental health literacy through outreach and education integrated into the learning process at the Madiun State Polytechnic. The implementation method uses a participatory approach by integrating mental health materials into learning activities, including the delivery of basic mental health concepts, an introduction to academic stress, and adaptive coping strategies. The activities were conducted through interactive lectures, discussions, case studies, and learning reflections. The results of the activity indicate an increase in students' understanding and awareness of the importance of mental health, as well as their ability to recognize and manage academic stress more adaptively. The integration of materials into learning has proven effective because it provides a contextual and sustainable learning experience. Therefore, this activity contributes to the development of a learning-based mental health education model at vocational colleges.
Enchancing SMEs Competitiveness Through Business Legality (NIB) And Digital Marketing In Tembelang Village Ninis Umnastuti; Dewi Puspitaningsih; Muhammad Arif Zikir Risky; Nurianah; Beni Sucipto; Lala Hucadinota Ainul Amri
SWAGATI : Journal of Community Service Vol. 3 No. 1 (2025): March
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i1.2670

Abstract

Microenterprises owned by housewives in Tembelang Village, Jombang Regency, considerable growth potential, however they remain constrained by limited business legality and optimalization of digital technologies, which in turn restrict access to financial institutions and government support programs. This Community Service initiative aims to enhance to competitiveness of SMEs through the facilitation of Business Indentification Number (NIB) registration and the provision of digital marketing training, involving housewives engaged in microenterprises as primary participants. The implementation a structured approach comprising needs assessment, training on NIB registration and digital marketing, hand on assistance until NIB issuance, and program evaluation. The findings indicate that prior to the intervention, around 80% of participants did not possess an NIB and 70% had not utilized digital platforms for marketing purposes. Following the intervention, around 70% of participants successfully abtained an NIB, while more than 60% initiated the use of social media as a marketing channel. The program contributed to improved access to funding opportunities and broader market reach. Nevertheless, several limitations were indentified, including the relatively limited duration of the training and disparities in participants technological adaptability. Overall, this initiative a positive contribution to strengthening business legality and the digital marketing capabilities of SMEs in a sustainable.
Evaluating the Management Effectiveness of the Biomass Based Independent Energy Village (DME) Program in Supporting Indonesia’s Zero Carbon NDC Muhammad Taali; Fredy Susanto; Lala Hucadinota Ainul Amri
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.255

Abstract

Background: Indonesia's updated Nationally Determined Contribution (NDC) targets net zero emissions by 2060, making the transition to renewable energy particularly locally based sources—essential for climate mitigation. Biomass, as a key renewable resource, is utilized through the Energy Independent Village (Desa Mandiri Energi, DME) program, including in Kaliombo Village, Jepara, which uses buffalo dung as a sustainable energy source. Objective: This study evaluates the management effectiveness of a biomass-based Energy Independent Village (DME) program in Kaliombo Village, Jepara Regency, Indonesia, and its contribution to the national zero carbon NDC target by 2060. Methods: Using a qualitative case study approach, data were collected through in-depth interviews with village officials, program managers, and community members, supplemented by observation and documentation. Data were analyzed using thematic analysis with triangulation to ensure trustworthiness. Result: Findings reveal that while the program demonstrates measurable contributions to local energy security and green energy production, long-term sustainability depends on strengthened managerial capacity, community participation, and policy alignment. Conclusion: This study provides managerial insights for improving renewable energy governance at the village level and offers a replicable framework for developing biomass-based rural energy in support of national decarbonization goals. This study contributes a replicable governance framework for biomass-based rural energy programs, advancing the discourse on decentralized renewable energy management in developing countries.
Co-Authors Allya Rahmanda Adhatul Jana Beni Sucipto Dewi Puspitaningsih Dyah Ayu Kunthi Puspitasari Fredy Susanto Muhammad Arif Zikir Risky Muhammad Taali Ninis Umnastuti Nurianah Rusmadiah Anwar Whan Augustin Ainul Amri Yogi Akbar Sunardiansyah