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All Journal Panorama Nusantara
Mega Putri Lusiana Sirait
Universitas Asa Indonesia
Economics, Econometrics & Finance

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Pengaruh Harga, Lokasi, Fasilitas Terhadap Keputusan Pembelian Membership di Ikigai Fitness Kartini Mega Putri Lusiana Sirait; Rivera Pantro Sukma Silitonga
Panorama Nusantara Vol 18 No 2 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to discover how price, location, and facilities impact the decisions of Ikagai Fitness Kartini membership. The study was conducted on Ikagai Fitness customers; 109 people were taken as a random sample. This research is explanatory quantitative and uses methods such as descriptive data analysis, Several linear regression tests, classical hypothesis testing, hypothesis testing with program SPSS 25 . According to the findings, location factors had little bearing on customers' decisions to purchase memberships at Ikagai Fitness Kartini, but price and facility variables had a marginally positive and substantial impact. The study's findings demonstrate how location, pricing, and facilities affect consumer choice. to purchase an Ikagai Fitness Kartini membership.
Co-Authors Rivera Pantro Sukma Silitonga