<![CDATA[This research aims to discover how price, location, and facilities impact the decisions of Ikagai Fitness Kartini membership. The study was conducted on Ikagai Fitness customers; 109 people were taken as a random sample. This research is explanatory quantitative and uses methods such as descriptive data analysis, Several linear regression tests, classical hypothesis testing, hypothesis testing with program SPSS 25 . According to the findings, location factors had little bearing on customers' decisions to purchase memberships at Ikagai Fitness Kartini, but price and facility variables had a marginally positive and substantial impact. The study's findings demonstrate how location, pricing, and facilities affect consumer choice. to purchase an Ikagai Fitness Kartini membership.]]>
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