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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SENMEA Journal of Ekonomics, Finance, and Management Studies
Nonni Yap
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN TRANSPORTASI ONLINE PADA MAHASISWA UNIVERSITAS KADIRI Andy Chandra Pramana; Nonni Yap; Mukti Prasaja
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of online transportation business today makes online transportation businesses scramble for consumer loyalty. Loyalty is a situation where consumers view positively a product or service provider company accompanied by continuous and consistent reuse of such services or products. Loyalty is formed because of customer satisfaction in obtaining product services both goods and services. Customer satisfaction can be formed from the quality of good service from service providers. The purpose of this study was to see the influence between the quality of service and customer loyalty in using online transportation with student respondents at Kadiri University. The type of research used is quantitative research with data collection through questionnaires. Variables in the study consisted of independent variables and dependent variables. Independent variable is the quality of service from Parasuraman et,al. namely tangible, reability, responsiveness, assurance and empathy. While the dependent variable in this study are customer loyalty. Multiple regression analyses are used to test the influence between independent and dependent variables. The conclusion of the research shows that simultaneously, the quality of service positively affects customer loyalty in using online transportation with a value of Sig < 0.05. While for partial influence, tangible dimensions, reability, responsiveness and assurance have a sig asim value of Sig < 0.05 so as to show a significant risk to customer loyalty. While the empathy dimension has a value of asim Sig > 0.05 so it has no effect on customer loyalty.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Produktivitas Karyawan pada Industri Jamu PT. Payung Pusaka Mandiri Elsa Febiola; Nonni Yap; Yogi Yunanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8161

Abstract

The purpose of this study is to analyze the effects of employee motivation and work discipline on employee productivity at PT. Payung Pusaka Mandiri, which operates in the jamu industry. This study employs a quantitative approach with an explanatory research design. The sample used is all 56 members of the workforce using the entire sampling method. The data is collected using a kuesioner and analyzed using a berganda line regression. The study's findings indicate that employee motivation has a positive and significant impact on their productivity in a parsial manner. Workplace discipline also has a positive and significant impact on employees' productivity in a parsial manner. Simultaneously, work discipline and motivation have a significant impact on employees' productivity. All of this highlights how important it is for businesses to consider motivational and disciplinary factors as a strategy to increase employee productivity.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Biro Perjalanan Rosalia Indah di Kediri Ari Sandy Manuela; Nonni Yap; Sudjiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8331

Abstract

This study aimto analyze the effect of promotion and service quality on customer satisfaction at Rosalia Indah Travel Agency. In the increasingly tight competition of the transportation business, promotion strategies and quality services are important factors in maintaining and increasing customer satisfaction. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 respondents who had used Rosalia Indah services. The analysis technique used was multiple linear regression to determine the effect of each independent variable (promotion and service quality) on the dependent variable (customer satisfaction). The results showed that promotion and service quality had a positive and significant effect on customer satisfaction, both partially and simultaneously. Among the two variables, service quality had the most dominant effect. The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in customer satisfaction can be explained by promotion and service quality.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Produktivitas Karyawan pada Industri Jamu PT. Payung Pusaka Mandiri Elsa Febiola; Nonni Yap; Yogi Yunanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8161

Abstract

The purpose of this study is to analyze the effects of employee motivation and work discipline on employee productivity at PT. Payung Pusaka Mandiri, which operates in the jamu industry. This study employs a quantitative approach with an explanatory research design. The sample used is all 56 members of the workforce using the entire sampling method. The data is collected using a kuesioner and analyzed using a berganda line regression. The study's findings indicate that employee motivation has a positive and significant impact on their productivity in a parsial manner. Workplace discipline also has a positive and significant impact on employees' productivity in a parsial manner. Simultaneously, work discipline and motivation have a significant impact on employees' productivity. All of this highlights how important it is for businesses to consider motivational and disciplinary factors as a strategy to increase employee productivity.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Biro Perjalanan Rosalia Indah di Kediri Ari Sandy Manuela; Nonni Yap; Sudjiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8331

Abstract

This study aimto analyze the effect of promotion and service quality on customer satisfaction at Rosalia Indah Travel Agency. In the increasingly tight competition of the transportation business, promotion strategies and quality services are important factors in maintaining and increasing customer satisfaction. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 respondents who had used Rosalia Indah services. The analysis technique used was multiple linear regression to determine the effect of each independent variable (promotion and service quality) on the dependent variable (customer satisfaction). The results showed that promotion and service quality had a positive and significant effect on customer satisfaction, both partially and simultaneously. Among the two variables, service quality had the most dominant effect. The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in customer satisfaction can be explained by promotion and service quality.
Co-Authors Andy Chandra Pramana Ari Sandy Manuela Elsa Febiola Prasaja, Mukti - Sudjiono YOGI YUNANTO, YOGI