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All Journal The Innovation of Social Studies Journal
Syarifuddin Syarifuddin
Social Studies Education Departement, FKIP Lambung Mangkurat University
Education Social Sciences Other

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The Development of House Contruction in Villa Wira Karya Complex Noraidarayanti Noraidarayanti; Bambang Subiyakto; Fatwa Nur'aini; Sigit Triyono; Syarifuddin Syarifuddin
The Innovation of Social Studies Journal Vol 6, No 1 (2024): The Innovation of Social Studies Journal, September 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v6i1.12445

Abstract

Among the various modern-style housing in Pasar Kamis Village, Kertak Hanyar Subdistrict, Banjar Regency, one can find houses that combine local wisdom backgrounds. Houses in Pasar Kamis Village incorporate local wisdom contexts with house building designs resembling Banjar palimasan houses, which were used during the kingdom era as treasurer's residences for caring for the kingdom's gold and silver. This study uses descriptive methodology based on qualitative approach to analyze the development of housing construction in Villa Wira Karya Complex and to characterize the process of house manifestation in Villa Wira Karya Complex by collecting data through the community of Villa Wira Karya Complex and housing real estate developers. Data collection techniques are conducted through residence observation, especially in Villa Wira Karya Complex in Pasar Kamis Village, interviews, and documentation and photography. The development of traditional houses to modern houses in Villa Wira Complex represents a significant shift towards modern design and technology, including aspects of design, more modern building materials, and benefits. The development in Villa Wira Karya Complex covers aspects of design, building materials of the houses, as well as the usefulness of the house ornaments, reflecting adaptation to the times. Houses in Villa Wira Karya Complex, adopting the concept of local wisdom such as Banjar Palimasan houses, are an important part of cultural heritage and local identity that must be preserved.
Marketing Strategy of Tape Producers in Pematang Panjang Village Nurkamilah Nurkamilah; Syaharuddin Syaharuddin; Raihanah Sari; Syarifuddin Syarifuddin; Fatwa Nur'aini
The Innovation of Social Studies Journal Vol 6, No 1 (2024): The Innovation of Social Studies Journal, September 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v6i1.12699

Abstract

he aim of this research is to 1) Describe product strategies for marketing Tape. 2) Describe the pricing strategy for marketing Tape. 3) Describe the marketing strategy for Tape. 4) Describe promotional strategies for marketing Tape. This research was conducted using a qualitative approach with descriptive methods used in this research to describe the marketing strategy of Tape producers in Pematang Panjang Village. The subjects in this research were Tape craftsmen. The data collection technique was carried out by observing the location of the peat Tape craftsmen in Pematang Panjang, interviews and documentation in the form of recordings and pictures. Data analysis uses data reduction based on research objectives, presenting data based on descriptions and drawing conclusions. Test data validity and triangulation. As a result of the research, the concept used in the marketing mix for Tape is the 4P model because it is good enough so that the effectiveness of the four models can increase and continue to grow in marketing, especially the number of consumers. The marketing mix concept is used as a concept that develops a strategy which will later become a benchmark for the company in marketing so that it will get the desired target.
Banjar Traditional House Bubungan Tinggi Teluk Selong Ulu Banjar Regency Muhammad Ihsan; Jumriani Jumriani; Muhammad Rezky Noor Handy; Sovia Husni Rahmia; Syarifuddin Syarifuddin
The Innovation of Social Studies Journal Vol 6, No 1 (2024): The Innovation of Social Studies Journal, September 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v6i1.12988

Abstract

Banjar Traditional Houses, such as Rumah Bubungan Tinggi, are an important representation of Banjar's cultural identity and are protected as cultural heritage. Facing the challenges of globalization and changing times, it is important to maintain and preserve local culture through education, participation in cultural activities, and tourism promotion that highlights local uniqueness. This study aims to describe the condition of the Bubungan Tinggi Traditional House in Selong Ulu Bay as a tourist attraction and to explore its preservation efforts. Using descriptive qualitative methods through observation, interviews, and documentation, this study found that although the Bubungan Tinggi Traditional House still functions as a tourist destination, its condition is fragile due to the age of almost 200 years and there is a lack of promotion and information about this traditional house. The visit activities are carried out free of charge, but the use of social media and collaboration with young people are needed to increase visitor interest and preserve culture. The conclusion of this study is that although the Bubungan Tinggi Traditional House is still active as a tourist attraction, regular cultural preservation and cultural development are needed to increase economic benefits for the local community and ensure the sustainability of the cultural heritage.
Co-Authors Bambang Subiyakto Fatwa Nur'aini Fatwa Nur'aini Jumriani Jumriani Muhammad Ihsan Muhammad Rezky Noor Handy Noraidarayanti Noraidarayanti Nurkamilah Nurkamilah Raihanah Sari Sigit Triyono Sovia Husni Rahmia Syaharuddin