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All Journal The Innovation of Social Studies Journal
Fatwa Nur'aini
Social Studies Education Department FKIP Lambung Mangkurat University
Education Social Sciences Other

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Marketing Strategy of Tape Producers in Pematang Panjang Village Nurkamilah Nurkamilah; Syaharuddin Syaharuddin; Raihanah Sari; Syarifuddin Syarifuddin; Fatwa Nur'aini
The Innovation of Social Studies Journal Vol 6, No 1 (2024): The Innovation of Social Studies Journal, September 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v6i1.12699

Abstract

he aim of this research is to 1) Describe product strategies for marketing Tape. 2) Describe the pricing strategy for marketing Tape. 3) Describe the marketing strategy for Tape. 4) Describe promotional strategies for marketing Tape. This research was conducted using a qualitative approach with descriptive methods used in this research to describe the marketing strategy of Tape producers in Pematang Panjang Village. The subjects in this research were Tape craftsmen. The data collection technique was carried out by observing the location of the peat Tape craftsmen in Pematang Panjang, interviews and documentation in the form of recordings and pictures. Data analysis uses data reduction based on research objectives, presenting data based on descriptions and drawing conclusions. Test data validity and triangulation. As a result of the research, the concept used in the marketing mix for Tape is the 4P model because it is good enough so that the effectiveness of the four models can increase and continue to grow in marketing, especially the number of consumers. The marketing mix concept is used as a concept that develops a strategy which will later become a benchmark for the company in marketing so that it will get the desired target.
The Attraction of Martapura Intan Market As A Tourist Object in Banjar District Muhammad Yasir; Ersis Warmansyah Abbas; Mutiani Mutiani; Sovia Husni Rahmia; Fatwa Nur'aini
The Innovation of Social Studies Journal Vol 6, No 1 (2024): The Innovation of Social Studies Journal, September 2024
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/issj.v6i1.12977

Abstract

Martapura Intan Market is a famous gem trading and polishing place in South Kalimantan. Intan Martapura Market, which used to be busy with visitors, is now starting to decrease because buyers' interest is decreasing and promotion and marketing strategies are not yet effective. In fact, Intan Market has aspects in the form of a tourist attraction, which if developed could make Martapura Intan Market a more popular tourist attraction in Banjar Regency. The aim of writing this article is to describe the attractiveness of Martapura Intan Market as a tourist attraction in Banjar Regency. This research uses a qualitative research approach with descriptive research type. Data collection techniques were carried out by conducting observations, interviews, documentation and literature studies. Data analysis uses data reduction techniques, data presentation and drawing conclusions. The results of this research describe that the attraction of Martapura Intan Market as a tourist attraction is in the aspects of cultural tourism and shopping tourism. Cultural tourism related to stone crafts which are processed into various forms and other shopping tourism related to traditional shopping centers that sell various kinds of gemstones and other products from Banjar Regency. Tourist attraction in the aspects of cultural tourism and shopping tourism is something that has an impact. If managed and developed well, Martapura Intan Market will become one of the popular tourist attractions in Banjar Regency.
Co-Authors Ersis Warmansyah Abbas Muhammad Yasir Mutiani Mutiani Nurkamilah Nurkamilah Raihanah Sari Sovia Husni Rahmia Syaharuddin Syarifuddin Syarifuddin