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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Antivirus : Jurnal Ilmiah Teknik Informatika
Iqbal Baghis Kenvin
Universitas Merdeka Malang
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Rebranding UMKM “produk olahan Aloe vera” di kelurahan Ciptomulyo Rahmatina Hidayati; Anis Zubair; Viry Puspaning Ramadhan; Iqbal Baghis Kenvin
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 1 (2024): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i1.15440

Abstract

Abstrak                                                                                  Di Kelurahan Ciptomulyo, Kecamatan. Sukun, Kota Malang terdapat UMKM yang bernama Warung Perempuan Mandiri. Salah satu kegiatan UMKM ini adalah membuat makanan dan minuman yang berbahan dasar Aloe vera (lidah buaya). Proses produksi olahan Aloe vera dilakukan ketika menerima pesanan. Namun, kegiatan ini terhenti semenjak pandemi Covid-19 tahun 2020. Padahal sumber dana UMKM Warung Perempuan Mandiri adalah dari hasil berjualan. Tim Pengabdi Universitas Merdeka Malang yang terdiri dari dosen dan mahasiswa membuat program kerja membangkitkan kembali produk olahan Aloe vera. UMKM mengolah Aloe vera menjadi minuman sari, sirup, dan serabi. Pada kemasan produk sebelumnya, belum terdapat logo dan label yang digunakan belum mencantumkan komposisi, serta masa berlaku produk. Dari permasalahan tersebut, Tim Pengabdi membuatkan design logo dan redesign label serta mengganti packaging. Kegiatan ini dinamakan dengan rebranding. Hasil dari pengabdian ini berupa logo, desain label baru, dan packaging baru. Kata kunci: rebranding; UMKM; lidah buaya AbstractIn Ciptomulyo Village, Kec. Sukun, Malang City has an UMKM called Warung Perempuan Mandiri. One of these UMKM activities is making food and drinks made from Aloe vera. The production process of Aloe vera products  is carried out when receiving an order. However, this activity has been stoped  since the Covid-19 pandemic in 2020. Even though the source of funds for the UMKM Mandiri Women Shop is from sales. The Merdeka University Malang Service Team consisting of lecturers and students created a work program to revive processed Aloe vera products. UMKM processes Aloe vera into juice, syrup and pancakes. On the previous product packaging, there was no logo and the label used did not include the composition and validity period of the product. From these problems, the Service Team made a logo design and redesigned the label and replaced the packaging. This activity is called rebranding. The results of this dedication are in the form of logo, new label designs, and new packaging. Keywords: rebranding; UMKM; Aloe vera
EVALUASI DAMPAK PENERAPAN SISTEM INFORMASI KEPEGAWAIAN (SIKAWAN) TERHADAP KINERJA SDM DI RSUD KABUPATEN JOMBANG Hudan Eka Rosyadi; Iqbal Baghis Kenvin
Antivirus : Jurnal Ilmiah Teknik Informatika Vol 20 No 1 (2026): Mei 2026
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/6hgdmk04

Abstract

The implementation of the Employee Information System (SIKAWAN) at Jombang Regional General Hospital (RSUD) aims to enhance administrative efficiency and employee performance. However, challenges arise due to the dominance of Baby Boomer, Gen X, and Gen Y employees who are less familiar with technology, coupled with limited IT resources for user support. This study analyzes the system’s acceptance and its impact on employee performance using the Technology Acceptance Model (TAM), given that the system is still in the development phase and requires comprehensive evaluation. This research aims to measure the effectiveness of SIKAWAN in improving employee performance at RSUD Jombang based on technology acceptance factors, including Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Using (ATU), and Behavioral Intention (BIU). This quantitative study employed a Likert-scale questionnaire distributed to 100 RSUD Jombang employees. Data were analyzed using TAM through validity and reliability tests, multiple linear regression, and classical assumption tests (normality, multicollinearity, heteroscedasticity) with SPSS software. The analysis revealed that Perceived Usefulness (β=0.394; p=0.000) and Behavioral Intention (β=0.374; p=0.000) significantly influenced Actual System Usage (AU). However, Perceived Ease of Use (β=0.063; p=0.460) and Attitude Toward Using (β=-0.098; p=0.253) showed no significant impact. The simultaneous test (F=36.040; p=0.000) confirmed the TAM model’s validity in explaining system acceptance. SIKAWAN’s effectiveness is driven by users’ perception of its benefits and sustained usage intention, rather than ease of operation. To enhance employee performance, intensive socialization about system benefits, age-specific training for Baby Boomers, and improvements in system interface and stability are recommended. The findings emphasize integrating user psychological factors into public sector HR information system development.
Co-Authors Anis Zubair, Anis Hudan Eka Rosyadi Rahmatina Hidayati Viry Puspaning Ramadhan