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All Journal PROCEEDING IC-ITECHS 2014 MUDRA Jurnal Seni Budaya Jurnal Pengabdian Masyarakat Asia Arty: Jurnal Seni Rupa Jurnal Ilmiah Komunikasi dan Seni Desain Grafis Jurnal Desain
Lely Surya Wardani
Institut Teknologi dan Bisnis Asia Malang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Visual Identity of Tlogo Land Tourism to Enhance Brand Awareness Fernanda, Rico Alan; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1580

Abstract

Tlogo Land is a tourist destination in Malang Regency that faces issues with visual identity inconsistency, including the use of different logos across various social media platforms. This study aims to design a consistent and integrated visual identity to enhance brand awareness and attract tourists. The research employs a non-participatory approach, with data collected through direct observation of Tlogo Land and interviews with the management. The process of designing the visual identity follows the Design Thinking method, consisting of five stages: Empathize, Define, Ideate, Prototype, and Test. The results show that the designed visual identity, including the logo, colors, and other graphic elements, effectively reflects the character and values of Tlogo Land as a nature-based tourist destination. The implementation of the visual identity on media such as business cards, staff uniforms, and stamps proves to be effective in increasing recognition and creating a positive image of Tlogo Land among visitors. This study concludes that developing a consistent visual identity can be an effective strategy for brand awareness of tourist destinations, while also strengthening Tlogo Land's image as a professional and attractive tourist destination
Infographic Posters at Sumber Gentong Natural Tourism as an Information Medium Hezron, Michael Patrick; Wardani, Lely Surya
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1658

Abstract

Infographic posters have significant potential to enhance visitor understanding of the Sumber Gentong tourist destination. This study aims to analyze how infographics can be utilized as an effective visual communication tool to convey information about facilities, regulations, and conservation values at Sumber Gentong. Through engaging and informative visualizations, it is anticipated that infographics can increase Sumber Gentong's brand awareness, attract more visitors, and encourage active participation in environmental conservation.
INTERPRETASI VISUAL MOTIF BATIK KOMBINASI BIOTA LAUT DAN TARI TRADISIONAL REMO TRISNAWATI SITUBONDO: Visual Interpretation of Marine Biota Combination Batik Motifsand Traditional Remo Trisnawati Dance Situbondo Surya Wardani, Lely
Arty: Jurnal Seni Rupa Vol. 13 No. 1 (2024): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v13i1.3727

Abstract

Keberagaman motif batik berkembang sejalan dengan modernisasi, letak geografis, adat istiadat, lingkungan, hingga kebudayaan daerah. Daerah kabupaten Situbondo memiliki ciri khas motif batik berupa biota laut. Keberagaman motif biota laut menjadi ikon batik daerah. Selanjutnya motif batik dapat dikombinasikan dengan keberagaman budaya lain di Daerah Kabupaten Situbondo. Kombinasi tarian tradisional daerah yaitu Tari Remo Trisnawati yang dituangkan kedalam bentuk motif batik. Kombinasi motif ini sebagai bentuk baru dalam visual motif batik Situbondo yang memadukan motif alam dan kebudayaan daerah. Tujuannya untuk mendeskripsikan visualisasi dari kombinasi dua motif tersebut dan makna simbolis dibalik motif batik. Metode yang digunakan yaitu deskriptif kualitatif berbasis observasi pada motif batik. Teknik pengambilan data yakni wawancara mendalam, observasi dan dokumentasi. Hasil dari penelitian ini yaitu motif batik diciptakan berdasarkan observasi desainer secara langsung, motif utama batik merupakan hasil stilasi dari biota laut dan tari tradisional khas daerah Situbondo, dan makna simbolis pada batik yaitu tentang harmonisasi kehidupan.  
Video Profile As a Promotional Media in The Semesta Store Malang City Jeremiah, Sean Elbert; Wardana, Ditya; Wardani, Lely Surya
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2357

Abstract

Purpose: Profile videos as promotional media can be utilized across multiple platforms, including social media, websites, portfolios, YouTube, presentations, marketing initiatives, events, and webinars. This promotional material is crucial for enhancing sales and motivating people to make purchases. When utilized effectively, promotional media can enhance a company's exposure and appeal, positively influencing sales. Method: The process consists of three stages: pre-production, which involves conducting a SWOT analysis, brainstorming concepts, and creating storyboards. The production step involves video editing, followed by the post-production stage, which entails releasing the video on social media. Practical Applications: The anticipated outcomes of producing a profile video include a substantial enhancement in brand awareness, the engagement of the target audience, and the cultivation of stronger customer relationships through the effective communication of the company's vision, mission, and values, thereby fostering conversions and increased loyalty in the future. Conclusion: This profile video functions to promote the shop through publications on social media such as websites, Facebook, Instagram and YouTube. Choosing a strategy for using profile videos can function as promotional media on various online platforms in the current digital era, in order to increase company visibility and have a positive impact on company sales and revenues.
Buku Cerita Bergambar Tentang Legenda Kisah Joko Bodo Untuk Anak-Anak Sebagai Media Edukasi Lely Surya Wardani; Muhammad Haris Sulton
Dimensi : Jurnal Ilmiah Komunikasi dan Seni Desain Grafis Vol. 6 No. 1 (2025): Dimensi : Jurnal Ilmiah Komunikasi dan Seni Desain Grafis (Juli)
Publisher : University of Nahdlatul Ulama Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/dimensi.v6i1.1022

Abstract

Mount Budeg is an educational tourist destination that holds a legendary story passed down from generation to generation. However, the rapid development of digital technology has caused this story to begin fading away, reducing the bond between parents and children, and weakening children's moral values toward their parents. To address this issue, a picture storybook was created that embeds moral messages to shape children’s character. This research uses a qualitative method, starting with direct observation at Mount Budeg, interviews with local caretakers and cultural experts to explore the mountain’s history, interviews with children to understand their attitudes and character, and a literature study to enrich the content with valid sources. The book design process began with gathering references, followed by creating thumbnails and rough layouts, and finally, completing the book digitally. The book was delivering moral messages, increasing reading interest, and introducing folklore to children in an enjoyable way. It can be concluded that this picture storybook has successfully become an educational medium that not only entertains but also shapes children's character and helps preserve local cultural values.
Baluran Batik Motif as a Visual Image of Regional Identity: Exploration of Characteristic and Symbolic Meaning Lely Surya Wardani; Abdulloh Eizzi Irsyada
Mudra Jurnal Seni Budaya Vol 41 No 2 (2026)
Publisher : Institut Seni Indonesia Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/mudra.v41i2.3192

Abstract

Contemporary batik serves as a potent medium for constructing and affirming regional identity, often incorporating ecological motifs that transcend traditional boundaries. This study critically analyzes how contemporary Baluran batik motifs are constructed as a visual image of regional identity for Situbondo Regency. Employing a qualitative descriptive approach, with Dilthey's Hermeneutics model as the interpretative framework, the research investigates the intricate interplay of visual semiotics and regional identity theory. Data were gathered through in-depth interviews with designers, industry owners, and cultural figures, passive participant observation, and visual documentation of batik artworks from three prominent industries in Situbondo. Findings reveal that Baluran's ecological icons, such as peacocks, bulls, and deer, are not merely denotative representations of nature but undergo a process of visual objectification and commodification into culturally laden symbols. Designers' creative stylization (Ausdruck), rooted in their unique experiences (Erlebnis) of Baluran's ecosystem, produces motifs understood (Verstehen) as embodying beauty, resilience, and ecological distinctiveness. This dynamic process highlights how regional identity is not merely inherited but actively constructed through visual cultural practices. The study contributes theoretically by advancing the discourse on translocal transformation of traditional art in contemporary contexts, particularly demonstrating how ecological icons become subnational identity markers via visual commodification. Methodologically, it showcases Dilthey's Hermeneutics as a robust analytical tool for integrating diverse data in visual semiotic interpretation.
Branding Kota Palangka Raya: Perancangan identitas visual berbasis kearifan lokal melalui pendekatan design thinking Sean Elbert Jeremiah; Lely Surya Wardani; Abdulloh Eizzi Irsyada
Jurnal Desain Vol 13 No 3 (2026): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v13i3.2854

Abstract

Kota Palangka Raya memiliki potensi pariwisata yang kaya, tetapi pengembangannya terhambat oleh absennya strategi city branding dan pedoman identitas visual terintegrasi. Penelitian ini bertujuan merancang identitas visual Kota Palangka Raya melalui pendekatan design thinking guna memperkuat citra pariwisata daerah. Metode dilakukan melalui tahapan empathize, define, ideate, prototype, dan testing. Hasil penelitian menghasilkan sebuah logo yang mengintegrasikan kearifan lokal melalui penggabungan siluet burung enggang dan mandau (senjata tradisional Dayak) dengan menerapkan prinsip Gestalt figure-ground, yang diimplementasikan pada berbagai media promosi serta merchandise. Berdasarkan pengujian skala Guttman, perancangan ini memperoleh skor kelayakan sebesar 97,57%. Secara ilmiah, penelitian ini berkontribusi pada penguatan strategi city branding melalui model transformasi nilai kearifan lokal ke dalam sistem identitas visual modern. Selain itu, penelitian menyediakan kerangka kerja praktis bagi pengembangan standar komunikasi visual pariwisata untuk memperkuat daya saing destinasi di tingkat nasional maupun internasional. Hasil ini diharapkan dapat menjadi landasan strategis bagi penguatan pariwisata daerah.
Co-Authors Abdulloh Eizzi Irsyada Fernanda, Rico Alan Hezron, Michael Patrick irsyada, abdulloh eizzi Jeremiah, Sean Elbert Muhammad Haris Sulton Sean Elbert Jeremiah Wardana, Ditya