Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Business and Quality Research
Wisanggeni bagus Anggoro
Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Family Dynamics on Marketing Performance: The Role of Marketing Agility as a Mediating Variable in the Context of SMEs. Wisanggeni bagus Anggoro; Weni Novandari; Refius Pradipta Setyanto
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.990

Abstract

Tis Article discuss the impact of family dynamics on the marketing performance, with marketing agility as a mediating variable. This research is quantitative research that conducted in SME sector. The data was collected thrugh 5 resiident in central java, using sample of 150 SME using 5 point likert scale. The data was analyzed througe structured equation modeling. Result found that Family dinamics has indirect impact on marketing performance this becaise the family dynamics will impacting the ability of a company to do the marketing agility. This research recommend the family corporate should do the best way to get the marketing agility so they can increase their market performance. This research limit on its rage for only has been done in 5 resident in central java, so the next research should enlarge the sample of the study.
Co-Authors Setyanto, Refius Pradipta Weni Novandari