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All Journal Jurnal Riset Akuntansi Politala Journal Automation Computer Information System (JACIS) Manajemen dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity
Muhammad Jamil
Universitas Negeri Makassar
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Analisis Proses Bisnis Berbasis Data melalui Implementasi Dashboard Andi Nuralvianti; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4524

Abstract

The study purpose was to implement a data dashboard as a decision-support tool for analyzing business processes at KPRI Mart. The research addressed two main objectives: to design a data dashboard that aligns with business analysis needs and to evaluate its effectiveness in supporting managerial decision-making. The implementation of a digital dashboard represents an essential step toward enhancing data-driven decision-making and improving operational efficiency within modern retail cooperatives. Materials and methods. This study employed a Research and Development (R&D) approach and adopted the Software Development Life Cycle (SDLC) model as the framework for system development. The dashboard was developed using Microsoft Power BI, chosen for its ability to integrate multi-source data and provide interactive visualizations. The dataset used consisted of three years of historical sales data (2022–2024) from KPRI Mart. Functional validation was conducted through the Black Box Testing method to ensure that all interactive features and visualization components performed according to the design specifications. Results. The developed dashboard successfully visualized key business metrics, including monthly sales trends, total units sold, and total sales values. These visualizations enabled store coordinators to interpret business performance more efficiently and respond to sales dynamics more strategically. The Black Box Testing results confirmed that all dashboard functions operated properly and aligned with user requirements. Conclusions. The findings indicate that the implemented dashboard enhances business process analysis by providing real-time, accurate, and informative data visualizations. This contributes to more efficient and data-driven managerial decision-making. The study highlights the importance of digital transformation through Business Intelligence tools to help cooperative organizations remain adaptive and competitive in a continuously evolving economic environment.
Perancangan Sistem Informasi Wisata Kuliner Berbasis Website di Kota Makassar Sebagai Media Promosi dan Informasi Muhammad Reza Zadillah Putra; Valentino Aris; Muhammad Jamil
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The problem addressed in this study is the lack of comprehensive and clear culinary tourism information media in Makassar City. This study aims to design a website as an information medium for tourists and as a promotional medium for culinary businesses. Using the Research and Development (R&D) method with the ADDIE model. Validation results by three validators showed that all tested features functioned properly. Evaluation using the System Usability Scale (SUS) yielded a score of 81.41, indicating a good level of usability.
Rancang Bangun Lettekost.id Sebagai Sistem Infromasi Kost Berbasis Website Di Kota Makassar Ahmad Salman; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The development of digital technology is driving digital transformation in various sectors, including the provision of housing search services such as boarding houses. This research aims to design and implement a website-based boarding house search information system, Lettekost.id. The method used is Research and Development (R&D) with the Design Thinking development model (emphasize, define, ideate, prototype, test). Validation results by three validators indicate that the tested features function well. Evaluation using the System Usability Scale (SUS) resulted in a score of 83, indicating a good level of usability.
Model Bisnis Website Rekomendasi Perjalanan Berbasis Sistem Multi Agen Rafael Simson Riston; Muhammad Jamil; Valentino Aris
Journal Automation Computer Information System Vol. 6 No. 2 (2026): November (In Progress Issue)
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jacis.v6i2.201

Abstract

Perencanaan perjalanan internasional masih menghadapi kendala akibat fragmentasi informasi dan information overload yang menghambat pengambilan keputusan wisatawan. Penelitian ini bertujuan mengembangkan DrTrips, website rekomendasi perjalanan berbasis Multi Agent System (MAS) dan Large Language Model (LLM), serta merumuskan model bisnisnya. Penelitian menggunakan metode Research and Development (R&D) model 4D yang meliputi Define, Design, Develop, dan Disseminate. Sistem dikembangkan dengan arsitektur Orchestrator–Workers yang terdiri atas satu agen orkestrasi dan empat agen spesialis untuk mengelola destinasi, logistik, regulasi perjalanan, dan penyusunan itinerary. Hasil Black-box Testing pada 15 skenario menunjukkan tingkat keberhasilan 100%. Evaluasi menggunakan 180 skenario TravelPlanner menghasilkan Final Pass Rate 48,9%, lebih tinggi dibandingkan konfigurasi single-agent, sedangkan evaluasi usabilitas menggunakan USE Questionnaire memperoleh skor 86,85% dalam kategori Sangat Bermanfaat. Model bisnis disusun menggunakan Lean Canvas dan divalidasi melalui Cost Benefit Analysis berbasis Discounted Cash Flow selama lima tahun yang menghasilkan NPV sebesar Rp2,7 miliar, BCR 1,21, IRR 50,44%, dan Discounted Payback Period 48 bulan. Dalam cakupan evaluasi dan asumsi yang digunakan, hasil penelitian menunjukkan bahwa integrasi MAS dan LLM tidak hanya meningkatkan kualitas rekomendasi perjalanan, tetapi juga mendukung pengembangan platform yang layak secara teknis dan memiliki prospek bisnis yang positif
Implementasi Digital Marketing Menggunakan Website untuk Meningkatkan Brand Awareness pada Produk BUMDes Bulu Cindea Muhammad Abdan Fauzan; Agus Syam; Muhammad Jamil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9730

Abstract

Penelitian ini bertujuan untuk mengimplementasikan digital marketing berbasis website dalam meningkatkan brand awareness pada produk Badan Usaha Milik Desa (BUMDes) Amanah Mandiri Desa Bulu Cindea. Permasalahan yang dihadapi BUMDes adalah proses pemasaran yang masih dilakukan secara konvensional sehingga jangkauan promosi terbatas dan tingkat pengenalan masyarakat terhadap produk yang ditawarkan masih rendah. Penelitian ini menggunakan metode Research and Development (R&D) yang meliputi tahapan analisis kebutuhan, perancangan, pengembangan, implementasi, pengujian, dan evaluasi produk. Pengumpulan data dilakukan melalui observasi dan wawancara dengan pengelola BUMDes untuk mengidentifikasi kebutuhan sistem dan strategi pemasaran yang sesuai. Produk yang dihasilkan berupa website pemasaran yang dikembangkan menggunakan platform WordPress dan plugin WooCommerce. Pengujian sistem dilakukan menggunakan metode blackbox testing untuk memastikan seluruh fitur website berfungsi sesuai kebutuhan pengguna. Selanjutnya, efektivitas implementasi digital marketing diukur menggunakan Google Analytics dengan indikator jumlah pengunjung, interaksi pengguna, demografi pengunjung, dan sumber lalu lintas website sebagai parameter tingkat brand awareness. Hasil penelitian menunjukkan bahwa website yang dikembangkan mampu menjadi media promosi dan informasi yang efektif bagi BUMDes Amanah Mandiri. Implementasi digital marketing berbasis website memberikan kemudahan akses informasi produk kepada masyarakat, memperluas jangkauan pemasaran, serta meningkatkan interaksi pengguna terhadap produk yang dipromosikan. Dengan demikian, penggunaan website sebagai media digital marketing dapat berkontribusi dalam meningkatkan brand awareness produk BUMDes dan mendukung pengembangan ekonomi desa secara berkelanjutan.
Sistem Informasi Terintegrasi Dashboard Realtime untuk Efisiensi Operasional CV. Manendra Jaya Sukses Amalia Putri; Muhammad Jamil; Valentino Aris
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11484

Abstract

Penelitian ini bertujuan mengembangkan sistem informasi terintegrasi berbasis AppSheet dengan dashboard realtime untuk meningkatkan efisiensi operasional pada CV. Manendra Jaya Sukses. Masalah utama yang diangkat adalah sistem pencatatan manual yang menyebabkan inefisiensi waktu, risiko human error, dan hambatan informasi manajerial. Menggunakan metode R&D dengan model Waterfall, penelitian ini menyatukan fungsi manajemen stok, penjualan, keuangan, dan pengingat distribusi melalui konsep single-entry data berdasarkan prinsip Lean Management dan Theory of Constraints (TOC). Hasil penelitian menunjukkan sistem berfungsi 100% valid dan berhasil meningkatkan efisiensi waktu rekapitulasi harian sebesar 98,3%, memangkas waktu kerja dari 60 menit menjadi kurang dari satu menit. Fitur dashboard realtime memungkinkan pemilik memantau performa bisnis secara instan dan akurat melalui perangkat seluler. Kesimpulannya, sistem ini sangat efektif dalam mendigitalisasi alur kerja operasional, meminimalisir potensi kerugian finansial, serta mempercepat pengambilan keputusan strategis perusahaan berbasis data digital.
Integrasi Platform Instagram & Website Untuk Meningkatkan Penjualan Pada UMKM XYZ Fajar Reskiyani; Muhammad Jamil; Muhammad Ashdaq
Jurnal Riset Akuntansi Politala Vol 9 No 1 (2026): Jurnal Riset Akuntansi Politala
Publisher : Pusat Penelitian dan Pengabdian bagi Masyarakat Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jra.v9i1.662

Abstract

This study focuses on the importance of utilizing digital marketing strategies to increase sales for micro, small, and medium enterprises (UMKM) in the digital era, particularly through the integration of Instagram and website platforms. The purpose of this study is to examine the effect of integrating these digital platforms on increasing the sales of UMKM XYZ. The research method used is Research & Development-based with a Four-D model, which includes needs analysis, design, and testing of the implementation of digital strategies. The main results show a significant increase in the number of products sold and revenue, from 178 products and IDR 12,555,000 to 275 products and IDR 17,620,000 after platform integration, with an increase in the number of followers and consumer interactions. The implication of this research is that the application of digital technology and engaging content can expand market reach and increase customer trust, thereby supporting the growth of UMKM. In conclusion, digital platform integration is an effective strategy that UMKM can use to increase sales and competitiveness in an increasingly competitive market.
Co-Authors Agus Syam Ahmad Salman Amalia Putri Andi Nuralvianti Fajar Reskiyani Muhammad Abdan Fauzan Muhammad Ashdaq Muhammad Reza Zadillah Putra Nurfitriayu Mandasari Rafael Simson Riston Valentino Aris