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All Journal Manajemen dan Kewirausahaan Journal of Innovative and Creativity
Muhammad Jamil
Universitas Negeri Makassar
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Analisis Proses Bisnis Berbasis Data melalui Implementasi Dashboard Andi Nuralvianti; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4524

Abstract

The study purpose was to implement a data dashboard as a decision-support tool for analyzing business processes at KPRI Mart. The research addressed two main objectives: to design a data dashboard that aligns with business analysis needs and to evaluate its effectiveness in supporting managerial decision-making. The implementation of a digital dashboard represents an essential step toward enhancing data-driven decision-making and improving operational efficiency within modern retail cooperatives. Materials and methods. This study employed a Research and Development (R&D) approach and adopted the Software Development Life Cycle (SDLC) model as the framework for system development. The dashboard was developed using Microsoft Power BI, chosen for its ability to integrate multi-source data and provide interactive visualizations. The dataset used consisted of three years of historical sales data (2022–2024) from KPRI Mart. Functional validation was conducted through the Black Box Testing method to ensure that all interactive features and visualization components performed according to the design specifications. Results. The developed dashboard successfully visualized key business metrics, including monthly sales trends, total units sold, and total sales values. These visualizations enabled store coordinators to interpret business performance more efficiently and respond to sales dynamics more strategically. The Black Box Testing results confirmed that all dashboard functions operated properly and aligned with user requirements. Conclusions. The findings indicate that the implemented dashboard enhances business process analysis by providing real-time, accurate, and informative data visualizations. This contributes to more efficient and data-driven managerial decision-making. The study highlights the importance of digital transformation through Business Intelligence tools to help cooperative organizations remain adaptive and competitive in a continuously evolving economic environment.
Perancangan Sistem Informasi Wisata Kuliner Berbasis Website di Kota Makassar Sebagai Media Promosi dan Informasi Muhammad Reza Zadillah Putra; Valentino Aris; Muhammad Jamil
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The problem addressed in this study is the lack of comprehensive and clear culinary tourism information media in Makassar City. This study aims to design a website as an information medium for tourists and as a promotional medium for culinary businesses. Using the Research and Development (R&D) method with the ADDIE model. Validation results by three validators showed that all tested features functioned properly. Evaluation using the System Usability Scale (SUS) yielded a score of 81.41, indicating a good level of usability.
Rancang Bangun Lettekost.id Sebagai Sistem Infromasi Kost Berbasis Website Di Kota Makassar Ahmad Salman; Muhammad Jamil; Valentino Aris
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The development of digital technology is driving digital transformation in various sectors, including the provision of housing search services such as boarding houses. This research aims to design and implement a website-based boarding house search information system, Lettekost.id. The method used is Research and Development (R&D) with the Design Thinking development model (emphasize, define, ideate, prototype, test). Validation results by three validators indicate that the tested features function well. Evaluation using the System Usability Scale (SUS) resulted in a score of 83, indicating a good level of usability.
Co-Authors Ahmad Salman Andi Nuralvianti Muhammad Ashdaq Muhammad Reza Zadillah Putra Nurfitriayu Mandasari Valentino Aris