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All Journal Procuratio : Jurnal Ilmiah Manajemen Jurnal Riset Akuntansi Politala Journal of Economic, Public, and Accounting (JEPA) MANDAR: Management Development and Applied Research Journal Manajemen dan Kewirausahaan KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi INOVASI: Jurnal Hasil Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar Journal of Digital Business and Innovation Management Journal of Innovative and Creativity Beru'-beru': Jurnal Pengabdian kepada Masyarakat
Muhammad Ashdaq
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Other

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PENGARUH KOMPETENSI DIGITAL DAN PENEMPATAN KERJA TERHADAP EFEKTIVITAS KERJA SUMBER DAYA MANUSIA PADA INSTITUSI PUBLIK Muhammad Ashdaq; Nur Fitriayu Mandasari
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.2154

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi digital SDM dan penempatan kerja terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene sebagai institusi publik. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan metode pengumpulan data dengan cara menyebar kuesioner angket kepada seluruh pegawai pada Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene. Penelitian ini menggunakan sampel jenuh yang berjumlah 44 orang pegawai dan menggunakan analisis regresi linear berganda (multiple regression analysis). Hasil penelitian ini menunjukkan bahwa kompetensi digital sumber daya manusia berpengaruh posistif dan signifikan terhadap efektivitas kerja, penempatan kerja berpengaruh negative dan tidak signifikan terhadap efektivitas kerja, kompetensi digital sumber daya manusia dan penempatan kerja secara bersama-sama berpengaruh terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene.
Dampak Pemasaran Melalui Media Sosial Pada Sikap Terhadap Merek : Studi Produk Kosmetik Pada Generasi Z Di Kota Makassar Muhammad Ashdaq; Syamsu Alam; Valentino Aris; Nur Fitriayu Mandasari
SEMINAR NASIONAL DIES NATALIS 62 Vol. 1 (2023): Prosiding Seminar Nasional UNM ke-62 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetic industry, especially with the number of consumers that continues to grow along with the number of generations. Generation z women are a potential market in this industry where they are newcomer consumers and have a relatively large number compared to other generations. The purpose of this study was to investigate the effect of implementing marketing strategies through social media on Gen Z attitudes toward cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 sample respondents. The primary data collected was then processed using the linear regression method using SPSS 23 software. The results showed that marketing through social media had a positive and significant effect on positive attitudes toward cosmetic products. The results of this study imply that cosmetic companies targeting the female gen z market in Makassar City should pay attention to the right social media marketing strategy to get a positive attitude from their consumers.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
PKM Digitisasi dan Digitalisasi Data Berbasis Web Service di Kelurahan Bontonompo Kab. Gowa Syamsu Alam; Muh. Jamil; Muhammad Ashdaq; Muhammad Taufik; Valentino Aris
INOVASI: Jurnal Hasil Pengabdian Masyarakat Vol 3, No 2 (2023): INOVASI: Jurnal Hasil Pengabdian Masyarakat
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/inovasi.v3i2.56689

Abstract

Abstrak. Teknologi informasi dan komunikasi terus mengalami perkembangan yang sangat pesat di Indonesia. Transformasi digital dalam pelayanan publik menjadi hal yang sangat penting dilakukan oleh instansi/lembaga pemerintah. Digitalisasi pada tingkat kelurahan menjadi hal yang sangat urgen untuk segera dikembangkan. Website Resmi Kelurahan menjadi media informasi yang sangat dibutuhkand dalam upaya digitalisasi pada tangkat kelurahan. Namun, tingginya kebutuhan digitalisasi ini tidak diikuti oleh kesiapan perangkat kelurahan untuk berpartisipasi dalam proses digitalisasi. Oleh karena itu, perlu upaya untuk meningkatkan kesiapan perangkat kelurahan terhadap proses digitalisasi dalam bentuk pelatihan. Kegiatan Program Kemitraan Masyarakat ini dilakukan dalam bentuk Pelatihan yang dilaksanakan di Kantor Kelurahan Bontonompo. Output kegiatan ini adalah digitalisasi layanan persuratan pada Kelurahan Bontonompo melalui Website Resmi Kelurahan. Kata Kunci: transformasi digital, digitalisasi, website
PREFERENSI PRIORITAS SISWA SEKOLAH MENENGAH ATAS SULAWESI BARAT DALAM PEMILIHAN PERGURUAN TINGGI Nur Fitriayu Mandasari; Rahmat Hasanuddin; Muhammad Ashdaq
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i1.4718

Abstract

The aim of this study was to identify the priority factors influencing Senior High School (SMA) students in West Sulawesi Province when selecting a university. The research focused on several attributes, including the university's accreditation status, the availability of study programs, tuition financing options, campus location, facilities, and references. A quantitative approach was employed, utilizing the conjoint analysis method with the assistance of SPSS version 23. The study population comprised high school students in West Sulawesi Province, with a sample of 244 Grade XII students, selected proportionally based on the student distribution across various regencies. The findings revealed the following order of importance: References (21.83%), Accreditation (21.26%), Financing (18.02%), Choice of Study Programs (14.82%), Location (13.03%), and Facilities (11.04%). Tujuan penelitian ini adalah untuk mengetahui prioritas siswa Sekolah Menengah Atas (SMA) di Provinsi Sulawesi Barat dalam memilih Perguruan Tinggi. Atribut penelitian yang digunakan diantaranya status akreditasi Perguruan Tinggi, pilihan Program Studi, skema pembiayaan perkuliahan, lokasi kampus, fasilitas kampus, dan referensi. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode analisis konjoin dengan bantuan program SPSS 23. Populasi penelitian adalah siswa SMA di Prov. Sulawesi Barat dengan sample penelitian sebanyak 244 orang siswa tingkat XII yang ditentukan secara proporsional berdasarkan presentasi siswa di setiap Kabupaten. Hasil penelitian menunjukkan tingkat kepentingan terbesar hingga terkecil yaitu Referensi (21.83%), Akreditasi (21.26%), Pembiayaan (18.02%), Pilihan Program Studi (14.82%), Lokasi (13.03%), dan Fasilitas (11.04%).
Perancangan Website Sistem Informasi Petani (Siptani.com) Dalam Menyediakan Informasi Pertanian Digital Di Kabupaten Bulukumba A. Hendra Al Qadri; Agus Syam; Muhammad Ashdaq
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4263

Abstract

Kabupaten Bulukumba yang memiliki kekayaan sumber daya pertanian dan potensi pangan yang melimpah, namun belum adanya fasilitas pendukung yang dapat menjadi sumber atau media digital informasi yang dapat diakses oleh masyarakat umum. Fasilitas pendukung tersebut bisa berupa website sebagai arena ideal yang dapat digunakan untuk mengkaji sejauh mana digitalisasi dapat memberikan kontribusi positif pada tingkat lokal. Metodologi pengembangan website yang digunakan adalah metode waterfall pertama kali diperkenalkan oleh Winston Royce sekitar tahun 1970 sehingga sering dianggap kuno, tetapi merupakan model yang paling banyak dipakai di dalam Software Engineering (SE). Perancangan website sistem informasi (siptani.com) di Kabupaten Bulukumba dengan menggunakan platform wordpres (CMS) dimana penelitian ini melakukan identifikasi kebutuhan pengguna dengan berbagai teknik pengumpulan data seperti observasi dan wawancara langsung ke petani dan staf dinas terkait. Dengan adanya penelitian ini diharapkan sistem informasi dan pelayanan yang tersedia di Dinas Pertanian dan Ketahanan Pangan Kabupaten Bulukumba akan memberikan peran penting dalam penyediaan informasi dan layanan terkait pertanian serta mendorong peningkatan produktivitas pertanian dan kesejahteraan petani di wilayah tersebut.
ANALYSIS OF MARKETING PERFORMANCE EFFECTIVENESS OF INSTAGRAM AND TIKTOK PLATFORMS (CASE STUDY OF ISDSHOP MAKASSAR) Risnawati S; Muhammad Rakib; Muhammad Ashdaq
KINDAI Vol 22 No 1 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i1.2549

Abstract

This study aims to assess the effectiveness of promotions using Instagram and TikTok in attracting audience attention. The formulation of the problem in this study are: 1) How to analyze the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) What factors influence promotions using Instagram and TikTok on Isdshop Makassar. The objectives to be achieved are to find out: 1) Analysis of the effectiveness of promotions using Instagram and TikTok on Isdshop Makassar, 2) Factors that influence promotions using Instagram and TikTok on Isdshop Makassar. The approach used is a descriptive quantitative approach with data collection techniques used are documentation and observation techniques. The results of the study show that TikTok and Instagram are equally effective platforms and have advantages in improving digital marketing performance on ISDShop Makassar. The effectiveness of digital promotions is influenced by several factors including content creativity, upload frequency, interaction with the audience, selection of publication timing, and use of platform features.
Implementation of Hotspot Analysis Using the Kernel Density Estimation (KDE) Algorithm for WebGIS-Based Visualization of Culinary MSME Businesses: A Case Study of Makassar City Mega Puspita Trianjani; Syamsu Alam; muhammad ashdaq
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.73813

Abstract

This study addresses the challenge of mapping the potential of culinary MSMEs (Micro, Small, and Medium Enterprises) in Makassar City by developing an interactive WebGIS-based visualization system. Using a Research and Development (R&D) approach, location data obtained from OpenStreetMap (OSM) were analyzed using the Kernel Density Estimation (KDE) algorithm to identify business hotspots. The findings reveal clear spatial concentration patterns, with the highest hotspot intensities located in the districts of Panakkukang, Rappocini, and Tamalate. A key contribution of this research is the identification of a substantial digital gap, as approximately 94% of officially registered MSMEs are not represented on digital map platforms. In response, the developed WebGIS system fulfills a dual role: it functions as an analytical tool for assessing business potential and as a strategic diagnostic instrument to support more targeted MSME digitalization initiatives.
Perancangan Website Bisnis Pada Siswa Madrasah Di Kabupaten Majene, Sulawesi Barat Nur Fitriayu Mandasari; Muhammad Ashdaq; Valentino Aris
Beru'-beru': Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): Juli-Oktober 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Penjaminan Mutu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jipm.v2i2.3505

Abstract

This activity aims to improve the abilities of students at MAN 1 Majene, West Sulawesi so that they can have digital capabilities in facing current world developments. The problem faced by Man 1 Majene students is the lack of ability to participate and follow developments in the digital world, especially the use of digital platforms for economic activities. After participating in this activity, MAN Majene students are expected to have the skills to create a simple business website that can be used to support family business activities. The subjects of this activity are students (i) of MAN 1 Majene which is located in Majene Regency, West Sulawesi Province. The number of participants was 20 people from various departments at Madrasah schools. Training activities were carried out for one day using mentoring, lectures, questions and answers and practice methods. Training results: (1) Student(i) has the ability to design a simple business website, (2) Student(i) has an understanding of digital marketing techniques, (3) Student(i) has the technical ability to optimize websites organically.
Transformasi Digital Koperasi Mahasiswa: Perancangan Ui/Ux Aplikasi Digikop Untuk Optimalisasi Pelayanan : Digital Transformation Of Student Cooperatives: Ui/Ux Design Of Digikop Application For Service Optimization) Ahmad Fauzil Mubarok; Syamsu Alam; Muhammad Ashdaq
Journal of Economic, Public, and Accounting (JEPA) Vol. 8 No. 2 (2026): Volume 8 No 2 April 2026
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/jepa.v8i2.6352

Abstract

Koperasi mahasiswa sering menghadapi tantangan dalam memanfaatkan teknologi, keterbatasan waktu pengelola, dan persaingan dengan toko komersial di sekitar kampus. Untuk mengatasi hal ini, penelitian bertujuan mengoptimalkan pelayanan Koperasi Mahasiswa Universitas Negeri Makassar melalui pengembangan aplikasi Digikop. Aplikasi ini dirancang menggunakan pendekatan User-Centered Design (UCD) yang berfokus pada kebutuhan pengguna, serta dikembangkan dengan metode Research and Development (R&D). Data kebutuhan pengguna dikumpulkan melalui observasi dan penyebaran kuesioner kepada anggota koperasi, yang kemudian digunakan untuk menciptakan desain antarmuka yang intuitif dan efisien. Aplikasi Digikop menawarkan fitur digitalisasi transaksi simpanan, pembelian, dan penyampaian informasi koperasi. Pengujian tingkat kepuasan pengguna dilakukan menggunakan System Usability Scale (SUS), dengan skor 79, mencerminkan kepuasan tinggi terhadap desain aplikasi. Hasil ini menunjukkan bahwa Digikop mampu memenuhi kebutuhan pengguna, meningkatkan efisiensi pelayanan koperasi, dan memperkuat engagement anggota melalui layanan digital modern.
Co-Authors A. Ahmad Fachrul A. Hendra Al Qadri Agus Syam Ahmad Fauzil Mubarok Andi Ruslan Fajar Reskiyani Ibnu Fajar San Wijaya Mega Puspita Trianjani Muh. Jamil Muhammad Jamil Muhammad Rakib Muhammad Taufik Nur Fitriayu Mandasari Nurfitriayu Mandasari Rahmat Hasanuddin Risnawati S Syamsu Alam Valentino Aris Valentino Aris