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All Journal MANDAR: Management Development and Applied Research Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Manajemen dan Kewirausahaan Prosiding Seminar Nasional Dies Natalis Universitas Negeri Makassar
Nurfitriayu Mandasari
Fakultas Ekonomi, Universitas Sulawesi Barat
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Jumlah Taksiran dan Piutang Terhadap Laba Bersih PT Pegadaian (Persero) UPC Campalagian Periode 2016-2018 Wulan Ayuandiani; Ayub Hardianto; Nurfitriayu Mandasari
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 1 No 2 (2020): February 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v1i2.74

Abstract

This study aims to determine the effect of the number of estimates and accounts receivable partially to net income and to determine the effect of the number of estimates and account receivable simultaneously on net income PT. Pegadaian (Persero) UPC Campalagian period 2016-2018. This study uses classical assumption test techniques, multiple linear regression, coefficient of determination, F test and t test. The population sampled are financial statement, reports on the number of estimates and accounts receivable period 2016-2018. Data collection with documentation techniques. The calculation result obtained by the value of tcount the estimates amount of -0,281 with a significant level of 0,781 and accounts receivable of 4,173 with a significant level of 0,000, while the value of ttable is 2,03452. This shows that the estimates amount partially has a negative and insignificant effect on net income (-0,281 < -2,03452 dan 0,781 > 0,05), while accounts receivable have a positive and significant effect on net income (4,173 > 2,03452 dan 0,000 < 0,05). The value of Fcount the number of estimates and receivable obtained is 17,066 with a significant level of 0,000, while the value of Ftable is 3,28. This shows that the number of estimates and account receivable simultaneously has a positive and significant effect on net income (17,066 > 3,28 dan 0,000 < 0,05)
Edukasi Pemasaran dan Pengelolaan Manajemen Usaha Pariwisata di Kabupaten Majene Nur Fitriayu Mandasari; Muhammad Shaleh Z
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 5, No 2 (2022): Juli 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v5i2.2050

Abstract

Kegiatan pembangunan kepariwisataan pada hakikatnya melibatkan peran dari seluruh pemangku kepentingan yang ada dan terkait. Masyarakat yang merupakan salah satu unsur penting pemangku kepentingan untuk bersama-sama dengan Perguruan Tinggi, Pemerintah dan kalangan usaha/swasta bersinergi melaksanakan dan mendukung pembangunan kepariwisataan. Dalam upaya pengembangan potensi pariwisata di Kabupaten Majene menghadapi beberapa kendala diantaranya belum teraplikasikan dengan baik konsep dan strategi pemasaran dan pengelolaan (manajemen) berbagai usaha/bisnis yang pariwisata dan terkait pariwisata di Kabupaten Majene dalam rangka mencapai Kabupaten pariwisata yang lebih profesional. Pengabdian kepada Masyarakat ini dilaksanakan menggunakan metode ceramah dan diskusi dengan pendekatan Advocacy, Cautionary dan Adaptancy kepada para mitra dengan tujuan untuk  memberikan edukasi kepada para pelaku usaha pariwisata di Kabupaten Majene, khususnya terkait manajemen dan pemasaran usaha/produk. Edukasi yang dilakukan memberikan pengetahuan kepada pelaku usaha pariwisata khususnya di Kabupaten Majene tentang manajemen usaha dan pemasaran produk/jasa usaha pariwisata dalam rangka meningkatkan penghasilannya.
PENGARUH KOMPETENSI DIGITAL DAN PENEMPATAN KERJA TERHADAP EFEKTIVITAS KERJA SUMBER DAYA MANUSIA PADA INSTITUSI PUBLIK Muhammad Ashdaq; Nur Fitriayu Mandasari
MANDAR: Management Development and Applied Research Journal Vol 5 No 1 (2022): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v5i1.2154

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi digital SDM dan penempatan kerja terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene sebagai institusi publik. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan metode pengumpulan data dengan cara menyebar kuesioner angket kepada seluruh pegawai pada Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene. Penelitian ini menggunakan sampel jenuh yang berjumlah 44 orang pegawai dan menggunakan analisis regresi linear berganda (multiple regression analysis). Hasil penelitian ini menunjukkan bahwa kompetensi digital sumber daya manusia berpengaruh posistif dan signifikan terhadap efektivitas kerja, penempatan kerja berpengaruh negative dan tidak signifikan terhadap efektivitas kerja, kompetensi digital sumber daya manusia dan penempatan kerja secara bersama-sama berpengaruh terhadap efektivitas kerja pegawai Kantor Dinas Kependudukan dan Pencatatan Sipil Kabupaten Majene.
Dampak Pemasaran Melalui Media Sosial Pada Sikap Terhadap Merek : Studi Produk Kosmetik Pada Generasi Z Di Kota Makassar Muhammad Ashdaq; Syamsu Alam; Valentino Aris; Nur Fitriayu Mandasari
SEMINAR NASIONAL DIES NATALIS 62 Vol. 1 (2023): Prosiding Seminar Nasional UNM ke-62 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetic industry, especially with the number of consumers that continues to grow along with the number of generations. Generation z women are a potential market in this industry where they are newcomer consumers and have a relatively large number compared to other generations. The purpose of this study was to investigate the effect of implementing marketing strategies through social media on Gen Z attitudes toward cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 sample respondents. The primary data collected was then processed using the linear regression method using SPSS 23 software. The results showed that marketing through social media had a positive and significant effect on positive attitudes toward cosmetic products. The results of this study imply that cosmetic companies targeting the female gen z market in Makassar City should pay attention to the right social media marketing strategy to get a positive attitude from their consumers.
The Impact of Social Media Marketing on Gen Z Women’s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Muhammad Ashdaq; Muhammad Jamil; Nur Fitriayu Mandasari
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry, especially with the number of consumers that continue to grow as generations increase. Generation Z women are a potential market in this industry where this generation is a new entrant consumer. The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar. The research was conducted by distributing questionnaires to 288 respondents, selected using a non-probability sampling technique known as convenience sampling. The collected primary data is then processed using the Structural Equation Modelling (SEM) method using AMOS 23 software. The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women. Additionally, brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions. These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women.
Co-Authors Ayub Hardianto Muhammad Ashdaq Muhammad Jamil Muhammad Shaleh Z Syamsu Alam Valentino Aris Wulan Ayuandiani