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All Journal Indonesian Community Journal
Faradilla Iedliany
Universitas Borneo Lestari, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pelatihan Pembuatan Kemasan dan Pemasaran Produk Olahan UMKM di Kecamatan Martapura Barat Fitriyanti Fitriyanti; Nurbidayah Nurbidayah; Depy Oktavian Akbar; Faradilla Iedliany; Gusti Khairunnisa
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5082

Abstract

Utilizing the herbal potential of kelakai and empon-ompon which have many health benefits can be applied to support health, one of which is by making processed products that are practical, healthy and safe. Previously, training had been carried out on the production of processed kelakai and empon-empon powders and tea dips, but regarding packaging and marketing, the information was still limited. The aim of this community service is for participants to: 1) understand more deeply the development of processed products; 2) Produce competitive products and market them in a modern way; 3) Understand good labeling and packaging. The activity was held on May 22 2024 at the Sungai Rangas Village Hall, West Martapura. The activity method is outreach through presentations related to entrepreneurship, how to make good product packaging and online marketing practices. The activity was attended by 10 people from the community of Sungai Batang village. The results obtained were that participants understood the importance of making products with attractive labels and packaging. Apart from that, participants also understand how to apply their social media for promotional media and apply other supporting marketing applications.
Sosialisasi Sertifikasi Halal Sebagai Edukasi Bagi Pelaku UMKM di Kecamatan Martapura Barat Faradilla Iedliany; Fitriyanti Fitriyanti; Nurbidayah Nurbidayah; Depy Oktavian Akbar; Gusti Khairunnisa
I-Com: Indonesian Community Journal Vol 5 No 2 (2025): I-Com: Indonesian Community Journal (Juni 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i2.7041

Abstract

Micro, Small and Medium Enterprises (MSMEs) participate in Indonesia's economic conditions, but most MSME actors still do not add halal labels to their production. This is due to the lack of literacy about halal certification. This Community Service activity aims to educate and socialize the process and benefits of halal certification for MSME actors in Sungai Rangas Village and Banteng Ulu Mobile Village, West Martapura District, Banjar Regency. The method of this activity is first, the delivery of socialization materials, video tutorial playbacks, discussion and question and answer sessions, and filling out satisfaction survey questionnaires. The results of the activity showed that 80% of participants felt very satisfied and 20% were quite satisfied with the implementation of socialization activities. This shows that activities have a positive impact in providing insight into the importance of halal certification and as a strategy in developing a sustainable business.
Co-Authors Depy Oktavian Akbar Fitriyanti, Fitriyanti Gusti Khairunnisa Nurbidayah