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All Journal DEDIKASI JURNAL MAHASISWA EKONOMIA Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal GeoEkonomi JIIP (Jurnal Ilmiah Ilmu Pendidikan) BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Journal La Bisecoman Jurnal Abdimas Lamin SWARNA: Jurnal Pengabdian Kepada Masyarakat Journal of Nonformal Education
Eka Yudhyani
Universitas 17 Agustus 1945 Samarinda
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Nonformal Education

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Management of Financing in Community Learning Activity Centers Nurfitriani Nurfitriani; Eka Yudhyani; Catur Kumala Dewi; Rina Masithoh Haryadi; Sunarto Sunarto
Journal of Nonformal Education Vol. 10 No. 2 (2024): Equivalency education and community education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i2.12782

Abstract

The Center for Teaching and Learning Activities (PKBM) is one of the non-formal educational institutions that has a strategic role in improving the quality of human resources through various learning programs. PKBM provides a variety of educational services such as equality education, skills training, and various kinds of community empowerment programs. For sustainability and effectiveness, the program is highly dependent on effective and efficient financing management.  The purpose of the study is to describe the characteristics of sources and Revenue Budget Plans (RAP) in PKBM Karya Bhakti Punung, to describe the characteristics of financial realization and accountability in PKBM Karya Bhakti Punung. The method used in this study is data description with an ethnographic approach. Data collection used interview techniques with selected resource persons. The results obtained from this study are known if the sources of funds contained in PKBM Karya Bhakti are obtained from the government, namely from the Director General of PNFI (Indonesia Non-Formal Education), the East Java Provincial Education Office, and the Pacitan Regency Education Office, in addition to that the sources of funds are obtained from independent or independent institutions and businesses from PKBM itself.  By diversifying funding sources and optimizing the use of funds, PKBM can reduce dependence on one source of funding, thereby increasing operational stability and financial sustainability. Good management also allows greater access to resources, which can be used to improve the quality of education and services, as well as develop more relevant and innovative programs and curricula. The active participation of the community in the financing management process will strengthen the relationship between PKBM and its community, as well as encourage greater support. Seeing this, additional funds are needed for PKBM so that educational activities can run as well as possible.
Marketing Strategy Analysis of Neutron Tutoriang Banjarmasin in Indonesia’s Nonformal Education Sector Eka Yudhyani; Wasir Ali
Journal of Nonformal Education Vol. 11 No. 1 (2025): Community education and lifelong education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i1.22938

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Background: Competition in the tutoring industry in Indonesia is increasing along with the increasing demand for quality education outside of formal school. In this context, Neutron Tutoring Banjarmasin faces the challenge of not only attracting new students but also maintaining the loyalty of existing students. Research Urgency: The urgency of this research lies in the importance of understanding how Neutron Banjarmasin responds to the increasingly competitive tutoring industry. With many options available to students and parents, effective marketing strategies have become essential. The findings of this study are expected to provide practical guidance for similar institutions, especially in the post-pandemic era that demands digital adaptation and hybrid learning. Research Objectives: This study aims to analyze the marketing strategies implemented by Neutron Banjarmasin Tutoring in order to attract and retain students in the midst of fierce industry competition. Research Method: Through a qualitative approach with a case study design, this study collects data through interviews with management, surveys of students, and analysis of digital marketing media channels used. Research Findings: The results show that digital marketing, referral programs, and service personalization contribute significantly to the increase in the number of new students and customer loyalty. The use of social media and paid advertising has a positive impact, while a personalized approach to service increases student satisfaction. Research Conclusion: Neutron Tutoring Banjarmasin has demonstrated that an integrated marketing strategy combining digital presence, personal engagement, and community-based referrals can effectively address challenges in student acquisition and loyalty. The success lies in understanding the target audience, utilizing appropriate communication channels, and continuously evaluating marketing performance. This case illustrates the importance of adapting marketing practices to both technological advancements and customer expectations. Research Novelty/ Contibution: The implications of these findings can be recommendations for other tutoring institutions in developing more effective marketing strategies focus nonformal education for tutoring.
Co-Authors Andi Indrawati Camelia Verahastuti Catur Kumala Dewi Catur Kumala Dewi Catur Kumala Dewi Danna Solihin Danna Solihin Ekawati Ekawati Evi Kurniasari Faizal Reza Haryadi, Rina Masithoh Mardiana Mardiana Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Oni Fakhrizni Ratna Dian Sari Rina Masithoh Rina Masithoh Haryadi Sunarto Sunarto Wasir Ali