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Witri Cahyati
Universitas Sangga Buana YPKP
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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ORGANIZATIONAL BEHAVIOR ANALYSIS THROUGH THE PERSPECTIVE OF INTERNAL COMMUNICATION IN THE DIGITAL AGE Witri Cahyati; Sandra Irawaty; Widyapuri Prasastiningtyas; Renata Salsabilla Ramadhan
TOPLAMA Vol. 3 No. 3 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i3.534

Abstract

This study aims to analyze organizational behavior through the perspective of internal communication in the digital age, highlighting how communication practices shape values, assumptions, and the adoption of technological innovations within organizations. The approach used is a systematic literature review, including a search for scientific articles in indexed databases (Scopus, ScienceDirect, Google Scholar) using keywords such as internal communication, digital transformation, organizational behavior, diffusion of innovations, and organizational culture. The selected literature is limited to peer-reviewed publications from 2014 to 2025, thus covering the latest developments in digital communication and organizational culture. The conceptual framework of the study integrates three main theories: Organizational Communication Theory (Heath & Bryant, 2000), the Diffusion of Innovations Model (Rogers, 2003), and Organizational Culture Theory (Edgar H. Schein, 2024). Through thematic analysis, the literature was extracted to identify the relationship between the quality of internal information flow (clarity, consistency, digital channels) and organizational behavior variables such as employee engagement, collaboration, loyalty, and innovation adoption rates. The synthetic results show that digitally integrated internal communication accelerates the process of innovation diffusion, strengthens shared cultural values, and increases participation and job satisfaction levels. Conversely, fragmented communication has the potential to cause resistance, conflict, and decreased productivity. This study contributes theoretically by expanding the understanding of the communicative role in organizational digital transformation, as well as practical implications for HR managers and change leaders to design communication strategies that balance information disclosure, message consistency, and cultural support to facilitate adaptive and innovative organizational behavior.
MARKETING COMMUNICATION STRATEGY FOR CHILDREN'S CLOTHING THROUGH SHOPEE E-COMMERCE : A CASE STUDY OF SAGA BANDUNG ONLINE SHOP Widyapuri Prasastiningtyas; Arifiyusuf Noor Islami; Witri Cahyati; Lucy Nurfadilah
TOPLAMA Vol. 3 No. 3 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i3.540

Abstract

This study, entitled “Marketing Communication Strategy for Children’s Clothing Through Shopee E-Commerce (A Case Study of Saga Bandung Store)”, aims to identify and understand the marketing communication strategies implemented by Saga Bandung in marketing children’s clothing products on Shopee. Using a qualitative research method with a case study approach and supported by the Marketing Communication Theory by Schiffman and Kanuk (2004), the Marketing Communication Strategy Theory by the Four A’s (in Sulaksana, 2005), and based on the 4P Marketing Mix Theory by Kotler and Keller (2016). Data were collected through in-depth interviews, observations, and documentation. The findings reveal that Saga Bandung’s marketing communication strategy through Shopee has proven effective by maximizing the platform’s features, maintaining consistency in market analysis, focusing on product volume and store quantity (“store boom”), and integrating the marketing mix (4Ps), namely product, price, place, and promotion. However, a high dependency on Shopee creates vulnerabilities for the business, such as performance decline due to platform penalties, limited distribution channels, and the absence of expansion to other platforms. Additionally, the limited number of staff results in suboptimal responses to customers. These findings are expected to serve as a reference for similar businesses and contribute to the development of marketing communication strategy theory within the context of digital business.
DIGITAL PR CAMPAIGN ACTIVATION STRATEGY FOR LITTLE CONTRAST COFFEE SHOP ON INSTAGRAM Yogascitra Naufal; Witri Cahyati; Widyapuri Prasastiningtyas; Hetti Herawati; Mochamad Al-Faiz
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.505

Abstract

This study aims to analyze the implementation and planning of digital public relations campaigns implemented by Little Contrast coffee shop through the Instagram social media platform in facing the dynamics of the digital era. The method used is a case study with a qualitative approach, including observation of the types of content uploaded on Instagram social media, interviews with the Little Contrast team, and analysis of public relations campaigns conducted by the Little Contrast team to understand how public relations campaign strategies are developed and implemented. The results of the study indicate that the activation of this digital campaign is a strategy to create brand trust and brand awareness to the audience by using the eWOM strategy that introduces products through soft selling testimonials from repost stories on Instagram. Repost stories are part of the content marketing matrix with the inspire type which aims to increase awareness from the audience. By implementing digital campaign activation, Little Contrast can create content that supports the #RASAUNTUKSEMUA campaign, the type of content often used in this campaign is the content marketing matrix with the entertain and inspire types, which aim to get closer to the audience emotionally, so that the communication desired by the brand to the audience can be accepted and the audience is aware of the unique value proposition from Little Contrast.
INTERNAL CORPORATE COMMUNICATION AS A PILLAR OF HOSPITAL GOVERNANCE: A SYSTEMATIC REVIEW OF BEST PRACTICES Ricky Agusiady; Witri Cahyati; Adhyasa Henry Nugraha
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.513

Abstract

This study investigates internal communication as a strategic pillar of hospital governance to enhance transparency, accountability, service quality, and patient safety. Using a PRISMA-guided systematic review, literature published between 2013 and 2023 was retrieved from Scopus, PubMed, ProQuest, and the Garuda Indonesia database. Out of 1,120 initial records, 5 studies met the inclusion criteria and were analyzed thematically. Findings reveal four key themes of best practice: information transparency and open leadership, two-way feedback and employee participation, digital technology utilization, and organizational culture that promotes psychological safety. These practices strengthen staff trust, improve incident reporting, reduce medical errors, and enhance emergency coordination through structured communication. The results demonstrate that internal communication is not merely an information channel but a critical mechanism for quality governance. This study provides theoretical insights and practical recommendations for hospitals particularly in Southeast Asia to integrate open, technology-driven communication as part of effective and sustainable governance policies.
Co-Authors Adhyasa Henry Nugraha Arifiyusuf Noor Islami Hetti Herawati Lucy Nurfadilah Mochamad Al-Faiz Renata Salsabilla Ramadhan Ricky Agusiady Sandra Irawaty Widyapuri Prasastiningtyas Yogascitra Naufal