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All Journal Journal of Sustainable Tourism and Entrepreneurship INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Nadia Dwi Irmadiani
Universitas 17 Agustus 1945 Semarang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Hilda Yuliastuti; Kamsariaty Kamsariaty; Choirum Rindah Istiqaroh; Dian Nur Mastuti; Sri Yanthy Yosepha; Nadia Dwi Irmadiani; Ryan Firdiansyah Suryawan
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN THE DIGITAL Nadia Dwi Irmadiani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 4 (2025): APRIL
Publisher : CV. Adiba Aisha Amira

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Abstract

This research aims to analyze the impact of marketing via social media (social media marketing) on ​​consumer purchasing behavior in the digital era. Through a systematic literature study approach, this research examines various scientific sources such as journals, articles and books published in the last 5-10 years. The analysis results show that social media plays an important role in shaping consumer perceptions, increasing brand awareness, and influencing purchasing decisions through visual content, customer reviews, and user-generated content. In addition, the unique characteristics of each platform such as Instagram, TikTok, YouTube, and Facebook have different influences on marketing strategies and consumer responses. This research also found that emotional engagement, interactivity, and content credibility were key factors in driving purchases. However, there are also challenges such as algorithm changes, content competition and digital reputation crises that business players need to anticipate. By understanding these dynamics, companies can design more effective and adaptive digital marketing strategies to optimally reach and influence consumers in the digital realm.
Co-Authors Choirum Rindah Istiqaroh Dian Nur Mastuti Hilda Yuliastuti Kamsariaty Kamsariaty Ryan Firdiansyah Suryawan Yosepha, Sri Yanthy