Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Pemberdayaan Masyarakat (JUPEMAS)
Yusuf Taufik
STIE Professional Manajemen College Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Edukasi Personal Branding bagi Siswa SMA Carnegie Medan di Era Digital Sjukun Sjukun; Wily Julitawaty; Fenny Fenny; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 2 No. 2 (2025): Juni
Publisher : CV. Armas Suan Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67398/jupemas.v2i2.136

Abstract

This community service activity focused on enhancing the understanding and skills of Carnegie High School students in Medan in building personal branding in the digital era. With the rapid development of technology and the dominance of social media in daily life, positive personal branding has become a crucial factor for individual success, both in education and future career prospects. This activity was implemented as a short 1-hour workshop adopting an interactive and participatory approach, involving 40 students from grades X and XI. The workshop included a material presentation session covering the definition, importance of self-image, and use of digital platforms, followed by practical exercises such as creating a "branding statement" and social media bio. Direct observation and evaluation through questionnaires showed high enthusiasm from the students. A total of 36 out of 40 students successfully crafted their branding statements, reflecting diverse interests and aspirations, such as the desire to be known as creative students in digital art or students with leadership qualities. This indicates that the concept of personal branding can be effectively understood and applied in a short time. The majority of students (90%) reported a good understanding of the material, and 93% felt the topic was highly relevant to their lives. Additionally, 88% of students felt more confident in presenting the best version of themselves digitally, demonstrating a new awareness of the importance of forming a positive self-image online
Pengenalan Digital Marketing di Era Media Sosial bagi Siswa SMA Carnegie Medan Sjukun Sjukun; Fenny Fenny; Wily Julitawaty; Widalicin Januarty; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 1 (2025): Desember
Publisher : CV. Armas Suan Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67398/jupemas.v3i1.203

Abstract

This community service activity aims to provide basic digital marketing education to students of Carnegie Senior High School Medan, with a particular focus on the utilization of social media as a modern and relevant marketing tool in the digital era. The background of this activity is based on the high intensity of social media usage among adolescents, which is not always accompanied by sufficient understanding of its productive and ethical use. Therefore, early education is needed to introduce students to the positive and strategic potential of digital platforms.The implementation methods included the delivery of learning materials in an interactive manner, group discussions, and simple case studies that were closely related to students’ daily experiences. The materials covered fundamental concepts of digital marketing, types of social media platforms used for marketing purposes, digital-based business opportunities, and the importance of ethics and responsibility in digital activities.The results of the activity indicate a significant improvement in students’ understanding of basic digital marketing concepts and a shift in perception regarding social media, from being merely a means of entertainment to a platform with economic value. In addition, students demonstrated increased awareness of ethical behavior in online interactions and transactions. They also showed strong enthusiasm during discussions and were able to identify simple business ideas that could be developed through digital platforms. This activity serves as a strategic initial step in instilling digital entrepreneurship awareness at the secondary education level and contributes to preparing young generations who are adaptive, creative, and responsible in facing the challenges of the digital economy.
Pelatihan Pembuatan Video Promosi Berbasis Smartphone Sebagai Upaya Peningkatan Literasi Digital Marketing Siswa SMA Carnegie Medan Sjukun; Fenny Fenny; Yusuf Taufik
Jurnal Pemberdayaan Masyarakat Vol. 3 No. 2 (2026): Juni
Publisher : CV. Armas Suan Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67398/jupemas.v3i2.250

Abstract

The development of digital technology has transformed marketing activities from conventional methods into more interactive and technology-based digital marketing practices. However, the high level of internet usage among adolescents has not been fully accompanied by the ability to utilize technology productively. This community service activity aimed to improve students’ digital marketing literacy through smartphone-based promotional video training at Carnegie Senior High School Medan. The method used was a participatory and practical approach consisting of material presentation, demonstrations, hands-on practice, and evaluation. The participants were 40 students from grades XI and XII. The results showed an improvement in students’ understanding of digital marketing concepts and their ability to create simple promotional videos. Based on the evaluation results, approximately 85% of students understood the basic concepts of digital marketing and around 80% were able to create promotional videos with a fairly good structure. In addition, the activity encouraged a shift in students’ mindset regarding smartphone usage from consumptive purposes to more productive and creative activities. Practice-based training proved effective in improving students’ digital skills while providing practical and relevant learning experiences aligned with the needs of the digital era.
Co-Authors Fenny Fenny Sjukun Sjukun Widalicin Januarty Wily Julitawaty