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All Journal Niagawan Indo-Fintech Intellectuals: Journal of Economics and Business
Bambang Haryono
Universitas BSI
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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KUALITAS SUMBER DAYA MANUSIA TERHADAP KEPUASAN PELANGGAN GOJEK DI TANGERANG DENGAN KUALITAS PELAYANAN SEBAGAI VARIABEL MEDIASI Pater Rajagukguk; Bambang Haryono; Hardani Hardani; Arief Fadholi
NIAGAWAN Vol 13, No 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.50970

Abstract

Perkembangan teknologi komunikasi mendorong perubahan  seluruh aspek kehidupan manusia, baik sosial, budaya, ekonomi, dan berbagai aspek lain, termasuk transportasi. Masyarakat mengalami transformasi dalam kegiatan sehari-hari, belanja secara online, berinteraksi dengan media sosial, bahkan berpergian meggunakan aplikasi online. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas sumber daya manusia dan kualitas pelayanan terhadap kepuasan pelanggan ojek online gojek di Tangerang. Jenis penelitian deskriptif kuantitatif statistik menggunakan smartPls 4. Metode pengumpulan data kuesioner, wawancara, dengan jumlah sampel 100 orang. Teknik sampling  non probability sampling dengan  sampling kuota. Hasil penelitian menunjukan  t statistic > t table dan nilai sig. > P value. Maka  kualitas sumber daya manusia berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan. Kualitas pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan  Kualitas sdm berpengaruh positif dan signifikan terhadap kualitas pelayanan. Kualitas sumber daya manusia berpengaruh signifikan terhadap kepuasan pelanggan melalui  kualitas pelayanan. Uji structural inner model nilai R square 0,666 artinya  kualitas sumber daya manusia dan kualitas pelayanan mempengaruhi kepuasan pelanggan sebesar 66,6%., termasuk kategori pengaruh moderat. 
Pengaruh Pemberian Insentif Kerja dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT. Anugerah Tangkas Transportindo Juliyanti Juliyanti; Iwan Asmadi; Bambang Haryono
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 3 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i3.1410

Abstract

This article aims to find out the effect of providing work incentives and work motivation on employee performance at PT. Anugerah Tangkas Transportindo. This type of research is causal associative research. The variables of this research are independent variables, namely work incentives (X1), work motivation (X2), while the dependent variable is employee performance (Y). In this study, the population is only 38 people, so that all employees in the Custom Clearance division at PT. The Jakarta Transportindo Agile Award was used as a sample. The data analysis consisted of validity and reliability test, classical assumption test, multiple regression analysis, F test, and t test. The results of the data analysis show that the work incentive variable has a significant influence on employee performance. There is a significant influence between work motivation and employee performance. The variables of work incentives and work motivation have a simultaneous effect on employee performance. The results of the partial and simultaneous determination coefficient test, it can be concluded that the work incentive variable (X1) has a weak influence on employee performance by 28.9%. The variable of work motivation also had a weak influence on employee performance by 13.8%. Simultaneously, the variables of work incentives and work motivation had a not very strong influence on employee performance by 35.6%, meaning that there were still 64.4% variations in employee performance that were influenced by other factors
Co-Authors Arief Fadholi Hardani Hardani Iwan Asmadi Juliyanti Juliyanti Peter Rajagukguk