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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Yunida Een Fryanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH FEE BASED INCOME TERHADAP PROFITABILITAS PADA BANK MUAMALAT INDONESIA PERIODE 2012-2022 Mutiara Septyana; Asnaini Asnaini; Yunida Een Fryanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12876

Abstract

One of the indicators used to measure the performance of a company and measure the amount of profit so that it is used efficiently is to look at the profitability ratio. In terms of profitability, the ratio most often used is Return On Assets (ROA), which measures the ability of bank management to obtain overall profits. The greater the Return On Assets (ROA) of a bank, the greater the level of profit achieved by the bank. The aim of this research is to find out how Fee Based Income influences Bank Muamalat Indonesia's profitability in 2012-2022. This research uses a quantitative approach with data in the form of numbers which will be analyzed and tested using SPSS. The method used is a simple linear regression analysis method, this method is used to determine the influence of Fee Based Income on the Profitability of Bank Syariah Indonesia. The data used is secondary data, namely a time series obtained from Bank Muamalat Indonesia financial report data for 2012-2022. The results of this research indicate that there is no significant influence of the Fee Based Income variable partially on the profitability of Bank Muamalat Indonesia.
EFEKTIVITAS PENYALURAN DANA PROGRAM KELUARGA HARAPAN (PKH) DALAM UPAYA PENGENTASAN KEMISKINAN PADA PESERTA PKH DESA MUARA TIKU KEC.KARANG JAYA KABUPATEN MUSI RAWAS UTARA Handika, Yuli; Desi Isnaini; Yunida Een Fryanti
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 2 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v6i2.5594

Abstract

The purpose of this study was to find out how effective the distribution of the Family Hope Program (PKH) funds was and the obstacles in the process of channeling PKH funds in Muara Tiku Village, Karang Jaya District, North Musi Rawas Regency. In this study the authors used a qualitative descriptive research method through interviews, observation, and documentation with research locations in Muara Tiku Village, Karang Jaya District, North Musi Rawas Regency. The informants in this study were 60 informants (all). And what is the focus of the problem in this research is how the effectiveness of the Family Hope Program (PKH) in efforts to alleviate poverty after the Covid-19 pandemic with indicators of the effectiveness of program understanding, target accuracy, goal accuracy, goal achievement and real change. The results showed that the Family Hope Program (PKH) in Muara Tiku Village, Karang Jaya District, was not maximally effective. Where only 2 indicators are said to be effective, namely indicators of goal achievement and real change. Meanwhile, the other 3 indicators were not yet effective, namely indicators of program understanding, target accuracy, and timeliness. Then, the usual obstacle in the process of channeling the Family Hope Program (PKH) funds is the lack of meetings between beneficiaries and PKH assistants, the distance of the post office from the village, and the process of updating data takes a long time.
Strategi Branding dan Pemasaran untuk Menarik Jamaah Milenial Chandra Putra Atmaja; Romi Adetio Setiawan; Yunida Een Fryanti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 4 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i4.27811

Abstract

Penelitian ini bertujuan untuk menganalisis strategi branding dan efektivitas pemasaran yang diterapkan oleh PT Alhijaz Indowisata Cabang Kota Bengkulu dalam menarik minat jamaah milenial. Metode yang digunakan adalah kualitatif dengan analisis deskriptif dengan teknik purposive. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi branding yang digunakan mencakup penggunaan identitas visual seperti logo, warna, dan nama perusahaan yang mudah dikenali, serta pemanfaatan media sosial secara aktif sebagai sarana promosi dan edukasi. Strategi pemasaran mencakup penyediaan berbagai pilihan paket umrah, penetapan harga yang kompetitif, promosi digital, dan pelayanan yang berorientasi pada kenyamanan jamaah. Strategi tersebut terbukti efektif dalam menjangkau jamaah milenial yang cenderung lebih responsif terhadap media digital. Simpulan dari penelitian ini menunjukkan bahwa kombinasi strategi branding yang kuat dan pemasaran digital yang terarah mampu membangun citra positif perusahaan serta meningkatkan minat jamaah, khususnya dari kalangan generasi milenial.
Co-Authors Asnaini Asnaini Chandra Putra Atmaja Desi Isnaini Heni Pujiastuti Mutiara Septyana Romi Adetio Setiawan