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All Journal Jurnal Ilmiah Edunomika (JIE)
Peni Febrianita Meliana
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENINGKATAN EXPECTED RETURN MELALUI PENGELOLAAN SYSTEMATIC RISK DAN UNSYSTEMATIC RISK Sitti Mukarromah; Ibnu Suryo; Peni Febrianita Meliana
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13941

Abstract

This study aims to demonstrate the extent of the influence of systematic risk and unsystematic risk on the expected return of food and beverage companies listed on the Indonesia Stock Exchange (BEI) in 2021. The research employs a descriptive quantitative method, collecting data through recording and literature review. Historical data analysis on investor behavior, such as systematic risk, is observed by measuring beta (β), while unsystematic risk is observed from the residual variance (σ2ei2) of each stock. Return is calculated from the difference in stock prices divided by the stock price over a specific period. To examine how systematic risk and unsystematic risk affect the expected return for investors, this study uses multiple linear regression analysis with the Statistical Package for Social Science (SPSS). Partial test results indicate that systematic risk does not positively affect the expected return, whereas unsystematic risk does. However, the combined test results show that both risks positively impact the expected return. When deciding to invest in a particular company, investors consider both return and risk. Therefore, risk management is closely related to a company's sustainability.
LOYALITAS PELANGGAN EMINA COSMETICS DITINJAU DARI BRAND TRUST, BRAND IMAGE, DAN KUALITAS PRODUK (STUDI PADA EMINA GIRL GANG AMBASSADOR) Peni Febrianita Meliana; Sarsono Sarsono; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14760

Abstract

This research seeks to assess (1) how Brand Trust effects customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (2) how Brand Image influences customer loyalty of Emina Cosmetics products to the Emina Girl Gang Ambassador, (3) how Product Quality influences customer loyalty Emina Cosmetics products to the Emina Girl Gang Ambassador. A quantitative descriptive design was used for this research. The population was taken from Emina Girl Gang Ambassador batch 6, with a Sampel size of 75 respondents. A questionnaire is used in this study, with statistical methods for data analysis such as Coefficient of Determination, multiple linearoregression, t test, and F test. The results indicate that Brand Trust exerts a positive and significant impact on customer Loyalty to Emina Girl Gang Ambassador. Product quality has a positive and significant effect on customer loyalty to Emina Girl Gang Ambassador. Keywords : CustomerQLoyalty, Brand Trust, Brand Image, Product Quality.
Co-Authors Ibnu Suryo Raisa Aribatul Hamidah Sarsono Sarsono Sitti Mukarromah