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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Income: Innovation Of Economics And Management
Nanang Alamsyah
UPN Veteran Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Analysis of Marketing Strategy Formulation in PT XYZ Using IFE, EFE, IE, and Space Methods Kolose Saputra; Nanang Alamsyah
INCOME: Innovation of Economics and Management Vol. 2 No. 3 (2023): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v2i3.5020

Abstract

Corporate strategy is essential in dealing with global changes. PT XYZ is an international-scale company that requires the right strategy especially in marketing its products. Using the matrix analysis method IFE, EFE, IE, and SPACE by obtaining data based on interviews with one person who is influential in making decisions in the company, the company's internal factors and external factors that influence company performance are obtained. The results of this study are based on the IFE matrix the company has eight strength variables and two weakness variables, based on the EFE matrix the company has six opportunity variables and four threat variables, based on the IE matrix the company can take advantage of existing opportunities, and based on the SPACE matrix the company is in stable condition and has a role in the market.
Model Evaluasi Kepuasan Kerja Berbasis Importance Performance Analysis (IPA) untuk Peningkatan Kerja UKM: Studi pada Kasus XYZ Photocopy Center Ghibran Irham; Amenda Septiala Tarigan; Nanang Alamsyah; Tyas Eka Kurnia
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 9 No. 3 (2026): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v9i3.52879

Abstract

This study evaluates employee job satisfaction at XYZ Photocopy Center, a micro-SME photocopy business in Pondok Aren, South Tangerang, using Importance-Performance Analysis (IPA) to enhance operational performance. A mixed quantitative-qualitative approach was employed, collecting data via Likert-scale questionnaires and field observations across 10 indicators, such as quality of work, productivity, and leadership qualities. Data sufficiency was confirmed with a 95% confidence level. IPA mapping: Quadrant I (Main Priority): productivity, performance, initiative & resourcefulness; Quadrant II (Maintain): quality of work, judgment, interpersonal relations; Quadrant III (Low Priority): dependability; Quadrant IV (Overkill): knowledge of job, adaptability, leadership qualities. Findings align with Herzberg’s Two-Factor Theory, Equity Theory, and Expectancy Theory, emphasizing intrinsic motivators in small SMEs. Practical recommendations include prioritizing productivity training and incentives, maintaining interpersonal relations, and reallocating resources.
Co-Authors Amenda Septiala Tarigan Ghibran Irham Kolose Saputra Tyas Eka Kurnia