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All Journal Ilmu Administrasi Publik Jurnal Administrasi Bisnis Bata Ilyas Journal of Accounting ARRUS Jurnal Pengabdian Kepada Masyarakat
Faizah Khaeruddin
Universitas Negeri Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Customer Relationship Management terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia TBK. Sorowako Kabupaten Luwu Timur Rosa Anjani; Haedar Akib; Aris Baharuddin; Faizah Khaeruddin; Nurhasni Muis
Jurnal Administrasi Bisnis Vol 3, No 3 (2024): September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v3i3.65736

Abstract

Penelitian ini mengkaji tentang pengaruh Customer Relationship Management Terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur. Tujuan penelitian ini adalah untuk mengetahui gambaran customer relationship management pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur, untuk mengetahui loyalitas nasabah pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur, dan untuk mengetahui pengaruh pengaruh customer relationship management terhadap loyalitas nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako Kabupaten Luwu Timur. Pendekatan penelitian ini adalah kuantitatif. Penelitian ini dilaksanakan di PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur. Sumber data dalam penelitian adalah nasabah pada PT. Bank Rakyat Indonesia Tbk. Sorowako, Kabupaten Luwu Timur pada bulan maret sampai april 2022. Teknik pengumpulan data berupa observasi, kuesioner (angket) dan wawancara. Teknik analisis data berupa uji validitas, uji reliabilitas, uji normalitas, analisis deskriptif, analisis regresi linier sederhana, analisis koefisien korelasi, dan analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa indikator yang digunakan pada setiap variabel tersebut menunjukkan dimana customer relationship management berada pada kategori sangat baik. Indikator pada variabel loyalitas nasabah berada pada kategori baik. Berdasarkan uji korelasi terjadi hubungan yang kuat diantara kedua variabel tersebut. Dapat disimpulkan bahwa terdapat pengaruh antara Customer Relationship Management Terhadap Loyalitas Nasabah PT. Bank Rakyat Indonesia Tbk. Sorowako Kabupaten Luwu Timur.Kata Kunci: Customer Relationship Management, Loyalitas Nasabah
Penerapan Teknologi Kecerdasan Buatan dalam Akuntansi Tinjauan Sistematik atas Literatur Empiris dan Tantangan Implementasi di Era Digital Faizah Khaeruddin; Yustika Jauhari
Bata Ilyas Journal of Accounting Vol 7, No 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/bijac.v7i1.12052

Abstract

Penelitian ini telah melakukan tinjauan sistematis yang komprehensif terhadap 42 artikel ilmiah bereputasi mengenai penerapan AI dalam akuntansi yang diterbitkan antara 2018 dan 2024. Melalui protokol SLR-PRISMA yang ketat, penelitian ini berhasil memetakan lanskap penelitian secara menyeluruh dan mengidentifikasi pola-pola yang signifikan dalam literatur global.Temuan utama memperlihatkan tren pertumbuhan eksponensial penelitian di bidang ini volume publikasi meningkat lebih dari 160% dari periode 2018-2019 ke 2022-2023 mencerminkan urgensi akademis dan praktis yang dirasakan oleh komunitas ilmiah global. Machine learning tetap menjadi teknologi yang paling banyak dikaji (47,6% artikel), namun kecenderungan yang meningkat terlihat pada penelitian tentang NLP dan AI generatif, terutama sejak 2022.
Digital Financial Literacy Education For Coffee Shop Businesses to Support MSME Sustainability Nadya Annisa Nasruddin; Rahayu Alkam; Muhammad Raihan Mubaraq; Nurul Emil Safitri; Faizah Khaeruddin
ARRUS Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.abdiku4897

Abstract

This community service program aimed to improve the digital financial literacy of the managers of By Bar Coffee, an MSME operating in the food and beverage (F&B) sector in Makassar City. Although the business had already adopted digital payment systems such as QRIS, the partner still faced limitations in understanding transaction security, internal controls, and digital risk mitigation. The program was expected to enhance the managers’ ability to manage digital transactions in a secure and effective manner. The program was conducted on April 15, 2026, at By Bar Coffee, Makassar, involving managers and employees responsible for financial transaction management. The methods employed included interviews to identify the partner’s needs, interactive educational sessions, demonstrations of digital transaction security practices, and mentoring through discussions and consultations. Prior to the program, participants’ understanding was largely limited to the operational use of payment applications without adequate awareness of the security risks associated with digital transactions. Following the educational sessions and mentoring activities, participants gained a better understanding of digital transaction risks, the importance of payment verification, financial data protection, and transaction security measures. Participants’ enthusiasm was reflected in their active engagement during discussions and question-and-answer sessions. The program enhanced the awareness and capability of the business managers in implementing safer and more accountable digital transaction practices. Improved digital financial literacy is expected to support operational efficiency, strengthen customer trust, and contribute to the long-term sustainability of MSMEs in the digital era.
Effectiveness of Implementation of Adiwiyata School Program Muh. Darwis; Haerul Haerul; Faizah Khaeruddin; Sufriadi Sufriadi
Jurnal Ilmiah Ilmu Administrasi Publik Vol 14, No 2 (2024)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v14i2.69376

Abstract

This research looks to assess how well the Adiwiyata School Program works in fostering environmental education and sustainable behaviors in students. The main focus is on measuring how students engage and change their behaviors due to involvement in the program. To achieve this, we will need data on what students know, how they feel, and what they do regarding environmental matters, in addition to insights from teachers and program leaders. The research uses a mixed-methods strategy, involving quantitative surveys to assess shifts in student knowledge, views, and actions, along with qualitative input from teachers and program leaders. The findings show a notable rise in students' awareness of environmental issues and their proactive actions, with 75% of participants saying they better understand these issues and 65% showing changes in their waste management and conservation habits. These results highlight the program's importance in building a culture of sustainability in schools, linking environmental education to students' everyday behaviors. The relevance of this study goes beyond just schools, as it points out the crucial link between environmental health and public wellness. By illustrating how educational programs can help create responsible future citizens, this study recommends practical approaches for incorporating environmental health into broader public health plans. The implications of these results support the idea of adopting similar educational programs nationwide, suggesting that such initiatives can lead to significant behavioral changes that enhance community health and environmental sustainability, ultimately benefiting both the population and the planet.
Co-Authors ., Haerul Aris Baharuddin Haedar Akib Muh. Darwis Muhammad Raihan Mubaraq Nadya Annisa Nasruddin Nurhasni Muis Nurul Emil Safitri Rahayu Alkam Rosa Anjani Sufriadi Sufriadi Yustika Jauhari