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All Journal Jurnal Vokasi International Journal of Accounting & Finance in Asia Pasific
Fakriah Fakriah
Politeknik Negeri Lhokseumawe
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Pelatihan Pemasaran Digital Berbasis Media Sosial bagi Pelaku Usaha Mikro Kuliner Tradisional Pascabanjir Syawal Harianto; Abdul Halim; Khairil Fata; Haris Al Amin; Fakriah Fakriah
Jurnal Vokasi Vol 10, No 2 (2026): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v10i2.9402

Abstract

Usaha mikro kuliner tradisional perlu memperkuat pemasaran digital agar mampu mempertahankan pasar pada masa pemulihan pascabanjir. Kegiatan pengabdian ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku usaha mikro dalam menggunakan media sosial sebagai sarana promosi, komunikasi pelanggan, dan perluasan akses pasar. Mitra kegiatan adalah usaha Getuk Lindri LSM di Kota Lhokseumawe. Metode pelaksanaan terdiri atas identifikasi kebutuhan mitra, penyusunan materi, pelatihan luring, praktik pembuatan akun dan konten promosi, pendampingan daring, serta evaluasi melalui observasi hasil praktik dan umpan balik peserta. Materi pelatihan mencakup konsep pemasaran digital, pemilihan platform, pengelolaan akun Instagram, teknik foto produk, penulisan caption, konsistensi identitas usaha, dan strategi promosi berbasis media sosial. Hasil kegiatan menunjukkan bahwa peserta mampu memahami fungsi media sosial tidak hanya sebagai tempat mengunggah foto produk, tetapi juga sebagai media membangun kepercayaan, memperluas jangkauan konsumen, dan memperkuat citra produk kuliner tradisional. Luaran kegiatan berupa akun media sosial usaha yang lebih tertata, contoh konten promosi, dan peningkatan kesadaran mitra tentang pentingnya pemasaran digital yang konsisten. Kegiatan ini memberikan kontribusi praktis bagi pemulihan usaha mikro kuliner tradisional melalui penguatan kapasitas promosi digital yang mudah diterapkan dan berbiaya rendah.
The Mediating Role of Village Funds in the Relationship Between Poverty Rate and Economic Growth in Sumatra, Indonesia Rahmi Raihan; Lianti Lianti; Fakriah Fakriah; Yeni Irawan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 9, No 1 (2026): February 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v9i1.4627

Abstract

This study examines the effectiveness of Village Funds in reducing poverty and promoting economic growth across districts and cities on Sumatra Island, Indonesia. It aims to analyze both the direct and indirect effects of Village Funds on poverty rates and village economic growth using a comprehensive panel dataset from 2018 to 2023. The study applies Structural Equation Modeling (SEM) to explore the mediating role of poverty in the relationship between Village Funds and economic growth, offering new insights into the impact of fiscal decentralization on rural development. Using a quantitative panel data approach with 689 observations from 121 districts and cities, the results indicate that Village Funds significantly enhance village economic growth but do not directly reduce poverty. Poverty rates negatively influence economic growth and partially mediate the relationship between Village Funds and economic growth, though this mediation is not statistically significant. The findings emphasize that the developmental benefits of Village Funds depend on governance quality, fund management, and community engagement. The study provides valuable guidance for policymakers to strengthen institutional capacity and improve fund targeting, supporting inclusive and sustainable rural development.
Co-Authors Abdul Halim Haris Al Amin Khairil Fata Lianti Lianti Rahmi Raihan Syawal Harianto Yeni Irawan