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All Journal International Journal of Tourism and Hospitality in Asia Pasific Asia Pacific Journal of Management and Education Istithmar: Jurnal Studi Ekonomi Syariah
Anurag Hazarika
Tezpur University
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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The effects of Gratitude, Spiritual Intelligence, and Organizational Citizenship behavior on Speaker performance: A case study of higher education in Lubuklinggau town Triono; Nopa Dwi Saputra; Anurag Hazarika; Sabeeha Hamza Dehham
Istithmar Vol. 7 No. 2 (2023): Istithmar : Jurnal Studi Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/istithmar.v7i2.970

Abstract

This study aims to determine the influence of Gratitude, spiritual intelligence, and Organizational Citizenship Behavior (OCB) on the performance of lecturers at universities in Lubuklinggau, South Sumatra. This study used a quantitative approach. Data analysis was carried out using SPSS version 24. The sample used in this study was 99 respondents. The results showed that Gratitude had a partial effect on lecturer performance, the results of the t-test showed a calculated t value more significant than the tablet (2.477 > 1.984) and a significance value of 0.002; Spiritual Intelligence partially affects the performance of lecturers, the results of the t-test show a calculated t value more significant than the tablet (3.667 > 1.984) and a significance value of 0.001; OCB has a partial effect on lecturer performance, the results of the t-test show a calculated t value more significant than the tablet (2.889 > 1.984) and a significance value of 0.000; Furthermore, Gratitude, Spiritual Intelligence, and OCB together (simultaneously) affect lecturer performance, where the calculated f value is greater than the table f (26,997 > 2,696).
How Does Social Media Contribute to Improve Business Performance for Streaming Service? Lay Hong Tan; Anurag Hazarika; Nur Farah Alyaa Ahmad Tamizi; Nur Arniesya Ahmad Nazri; Nur Athirah Mat Fuzi; Pranjal Saxena; Nur Farhana Mohd Affandi
Asia Pacific Journal of Management and Education (APJME) Vol 7, No 2 (2024): July 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v7i2.3294

Abstract

In a rapidly evolving technological landscape, organizations are constantly seeking innovative strategies to enhance performance and connect with their target audience. One such platform gaining traction is TikTok, a social media network particularly popular among young people. Recognizing its potential, businesses are exploring how TikTok can foster brand awareness and cultivate deeper consumer engagement. This study investigates whether factors like internet consumption patterns, social influence on TikTok, perceived value of TikTok content for Netflix, and trust in Netflix as a brand contribute to its performance. Interestingly, through a survey administered to 151 participants, the research suggests that internet consumption is the primary driver, with social influence, perceived usefulness, and trust on TikTok not having a statistically significant impact on Netflix's performance. This study suggests that for Netflix, user engagement with its content is the crucial factor on TikTok, not relying on influencer marketing or specific content value perceptions. Future research should explore content formats, user interaction strategies, and audience segmentation techniques to maximize user engagement with Netflix content on the platform.
The Effect of Influencer Marketing on Consumer Behavior of Fashion Style in the Age of Social Media Khoirun Nissa; Priyanshi Chauhan; Mohamed Asim; Princy Chaudhary; Dwi Nita Aryani; Koay Loke Kean; Anurag Hazarika
International Journal of Tourism and Hospitality in Asia Pasific Vol 7, No 3 (2024): October 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v7i3.3341

Abstract

This study aims to explore the effect of influencer marketing on consumer behavior regarding fashion styles in the age of social media. It employs a quantitative research approach utilizing simple linear regression analysis conducted with SPSS. The data for this study were collected through primary sources via questionnaires distributed in two countries, Indonesia and India, to ensure a comprehensive understanding of the phenomenon. A total of 55 respondents from Indonesia and 50 respondents from India participated in the study. The results indicate that influencer marketing has a significant positive effect on consumer behavior. The benefits of this study are expected to assist the fashion industry in understanding consumer behavior and the role of influencers, ultimately improving their marketing strategies. However, the findings do not lead to general conclusions due to the limited number of respondents and other factors that can influence consumer behavior. For future research, it is recommended to increase the sample size and expand the scope of the discussion by incorporating additional aspects such as pricing and the aesthetics of content
Co-Authors Dwi Nita Aryani Khoirun Nissa Koay Loke Kean Lay Hong Tan Mohamed Asim Nopa Dwi Saputra Nur Arniesya Ahmad Nazri Nur Athirah Mat Fuzi Nur Farah Alyaa Ahmad Tamizi Nur Farhana Mohd Affandi Pranjal Saxena Princy Chaudhary Priyanshi Chauhan Sabeeha Hamza Dehham Triono