Alfred Heriman Setio
Politeknik Stibisnis

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Pengaruh Customer Relationship Management dan Service Quality terhadap Customer Loyalty pada Toko Permata Silver Kersana Sri Utami Pebrianingsih; Alfred Heriman Setio; Sigit Pamungkas
Jurnal Sistem Informasi Akuntansi (JASIKA) Vol. 5 No. 2 (2025): Oktober 2025
Publisher : LPPM UBSI Kampus Kota Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jasika.v5i2.12452

Abstract

The effect of Customer Relationship Management (CRM) and Service Quality (SQ) on Customer Loyalty (CL) at the "Permata Silver" Store in Kersana, Brebes, Central Java was examined in this study. A quantitative approach was adopted, with data collected from 100 respondents selected through accidental sampling. Data were gathered using both online and offline questionnaires, and multiple linear regression analysis was employed for data evaluation. It was found that both Customer Relationship Management (CRM) and Service Quality (SQ) exert a statistically significant and positive influence on Customer Loyalty (CL). The calculated t-values were 3.711 and 44.285, respectively, both exceeding the critical t-table value of 1.985. Additionally, the p-values (0.000) were below the significance threshold of 0.005. When evaluated simultaneously, the two independent variables demonstrated a significant joint effect on Customer Loyalty (CL), as indicated by an F-statistic of 1408.516, which surpassed the critical F-table value of 3.090. The coefficient of determination (R²) was determined to be 0.967, indicating that 96.7% of the variance in Customer Loyalty (CL) can be explained by variations in Customer Relationship Management (CRM) and Service Quality (SQ). Consequently, higher levels of Customer Relationship Management (CRM) and Service Quality (SQ) are associated with increased Customer Loyalty (CL).
The Influence of Work-Life Balance, Organizational Support, and Jobe Stress on Employee Retention Rachmad Ilham; Rian Pramana Suwanda; Alfred Heriman Setio; Suryaningsih; Duladi
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.506

Abstract

Employee retention has become a critical concern for organizations because high employee turnover can reduce organizational productivity, increase recruitment and training costs, and negatively affect overall organizational performance. This study aimed to examine the influence of work-life balance, organizational support, and job stress on employee retention. A quantitative research approach with an explanatory research design was employed to investigate the relationships among the research variables. Data were collected through a structured questionnaire distributed to 150 employees selected using an appropriate sampling technique. The research instrument utilized a five-point Likert scale to measure work-life balance, organizational support, job stress, and employee retention. The collected data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of Statistical Package for the Social Sciences (SPSS). The illustrative findings indicated that work-life balance has a positive and significant influence on employee retention, organizational support has a positive and significant influence on employee retention, and job stress has a negative and significant influence on employee retention. Furthermore, the three independent variables simultaneously have a significant influence on employee retention and explain a substantial proportion of the variation in employee retention. Among the independent variables, organizational support was identified as the strongest predictor of employee retention. The findings suggest that organizations seeking to improve employee retention should develop comprehensive human resource management strategies by promoting work-life balance, strengthening organizational support, and implementing effective job stress management practices. Such initiatives are expected to enhance employee well-being, increase organizational commitment, reduce turnover intentions, and contribute to long-term organizational sustainability
PENGARUH REPUTASI PERUSAHAAN & SOSIAL MEDIA TERHADAP MINAT MELAMAR KERJA GENERASI Z: (STUDI KASUS MAHASISWA POLITEKNIK STIBISNIS TEGAL) Fenti Nurlaeli; Alfred Heriman Setio; Merisa Caludya
Perwira Journal of Economics & Business Vol 5 No 1 (2025)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v5i1.481

Abstract

Companies find it difficult to maintain a quality workforce because generation Z likes to change workplaces in a short period of time. In fact, the company's success can be seen from the quality of its services, products, and ability to attract and retain a quality workforce. The purpose of this study is to find out the extent to which company reputation and social media affect the interest in applying for jobs in generation z, especially students of Stibisnis Tegal Polytechnic. This study uses a quantitative method with a population of 68 Stibisnis Polytechnic students in 2021 – 2023.The sampling technique used in this study is using nonprobability sampling with purposive sampling technique. The results of the study explain that company reputation and social media have a significant influence on the interest in applying for jobs of generation z in Stibisnis Tegal Polytechnic students both partially and simultaneously.Based on the results of the study, this indicates that the effective application of company reputation and social media can increase the interest in applying for jobs in Stibisnis Polytechnic students.