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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal ComunitA Servizio
Titiek Surya Ningsih
Universitas Tama Jagakarsa
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Library & Information Science Nursing Social Sciences

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PENINGKATAN KESIAPSIAGAAN MASYARAKAT MENGHADAPI BENCANA DENGAN KOMUNIKASI YANG EFEKTIF (DESA KADEMANGAN) Sarinah Sihombing; Elferida Sormin; Titiek Surya Ningsih; Ummy Hanifa; Mikhael Farreli Simarmata
JURNAL Comunità Servizio : Jurnal Terkait Kegiatan Pengabdian kepada Masyarakat, terkhusus bidang Teknologi, Kewirausahaan dan Sosial Kemasyarakatan Vol. 7 No. 1 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Univesitas Kristen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33541/cs.v7i1.6569

Abstract

ITL Trisakti with several private universities under the coordination of LLDikti III, including Universitas Kristen Indonesia and Universitas Tama Jagakarsa were carried out a community outreach program in Kademangan Village, Cianjur City, aimed at increasing public awareness of disaster risks in the region. The program sought to enhance the community's ability to respond to and evacuate during disasters, emphasize the importance of effective communication in disaster preparedness, and strengthen mitigation efforts. Utilizing the Smart Village Program under the Smart People pillar, the initiative included public education, donation distribution, and the integration of Artificial Intelligence into creative teaching and learning resources for educators from five elementary schools in Kademangan Village. Post-program evaluations indicated that the activities were highly impactful, providing practical self-rescue strategies, increasing knowledge and awareness, and enabling participants to adopt preventive measures before, during, and after natural disasters to safeguard themselves and assist their families and communities.
Strategi Bauran Komunikasi Pemasaran Produk Yamaha NMAX Turbo 2024 Mohamad Sudi; Zulham; Serepina Tiur Maida; Titiek Surya Ningsih; Yanti Setianti
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 1 (2025): JANUARI-MARET 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i1.3283

Abstract

The study aims to determine the marketing communication mix strategy implemented by Yamaha in promoting the 2024 NMAX Turbo product in Indonesia. To differentiate, Yamaha leverages six key marketing communication elements: advertising, sales promotion, public relations, direct marketing, personal selling, and digital marketing. Using a qualitative case study approach, data was gathered through in-depth interviews with Yamaha’s marketing managers, advertising agencies, and automotive influencers, as well as document analysis of annual reports and social media content. Thematic and content analysis were employed to interpret the data. Findings show that advertising played a significant role in building brand awareness through television and digital platforms, emphasizing the motor’s turbocharged technology and futuristic design. Sales promotions, particularly exclusive discounts and pre-order bonuses, effectively boosted consumer interest. Public relations initiatives, including launch events and test rides, enhanced the brand’s image and engagement. Direct marketing via email and SMS reinforced consumer relationships, while personal selling at dealerships offered a personalized experience. Digital marketing through platforms like Instagram and TikTok successfully reached younger audiences. This marketing mix strategy has proven effective in raising brand awareness, strengthening engagement, and driving sales for Yamaha.
Co-Authors Elferida Sormin Mikhael Farreli Simarmata Mohamad Sudi Sarinah Sihombing Serepina Tiur Maida Ummy Hanifa Yanti Setianti Zulham