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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Keryn Kezia Valens Imanuela Nelwan
Mahasiswa
Economics, Econometrics & Finance

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THE INFLUENCE OF CUSTOMER PERCEPTION AND PERCEIVED VALUE TOWARDS THE PURCHASE INTENTION: ANALYSIS ON CANNED FISH PRODUCTS Keryn Kezia Valens Imanuela Nelwan; James D. D. Massie; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.55591

Abstract

Business in the food sector, especially canned fish products are the choice of most people interest. The intense competition between canned fish products and regular fish products means that the company must develop a strategy that can attract and increase consumer buying interest. This research contains two independent variables. Namely Customer Perception (X1), Profit Value (X2) and consumer Purchase Intention (Y) as the dependent variable. This research uses a quantitative method by distributing questionnaires to 100 respondents as research samples and also to process data. The results of this research shoe that costumer perception and perceived value have a positive effect on consumer purchase intentions.   Keyword: Consumer Perception, Perceived Value, Purchase Intention
Co-Authors James D. D. Massie Regina T. Saerang