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All Journal Mudir : Jurnal Manajemen Pendidikan Jurnal Dialogika Manajemen dan Administrasi Keris: Journal of Community Engagement Al-Maqashid: Journal of Economics and Islamic Business Islamic Economics and Business Review (IESBIR) Jurnal Pengembangan Pembelajaran Matematika Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Edu Journal Innovation in Learning and Education
Nafidatun Nikmah
Institut Pesantren Sunan Drajad Lamongan
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Urgensi Strategi Pemasaran UMKM Pada Era Digital: Studi kasus pada usaha "Aneka Krupuk" di desa Dagan Zawawi, Abdullah; Auwalia, Atik Fiitrotul; Nikmah, Nafidatun
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 2 No 1 (2024): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v2i1.776

Abstract

Nowadays, business competition is increasingly high, especially with increasingly rapid technological developments, MSME players must have a good strategy in order to remain competitive with other competitors. Therefore, this research aims to find out the marketing strategies carried out by MSMEs in facing very high competition in the digital era. The research method in this research uses a qualitative approach through carefully prepared interviews with MSME actors dagan. The results of this research are that the strategy that must be carried out by MSMEs dagan in order to survive in the digital era is to support aggressive marketing strategies so that they can show that these MSMEs can have the strength to take advantage of existing opportunities, so they can open more branches and gain abundant profits. and can establish good communication relationships with consumers. Persaingan usaha pada zaman sekarang semakin tinggi apalagi pada perkembangan teknologi yang semakin pesat membuat para pelaku UMKM harus mempunyai strategi yang baik agar tetap bisa bersaing dengan para kompetitor lainnya. Maka dari itu penelitihan ini bertujuan agar dapat mengetahui strategi pemasaran yang dilakukan oleh para UMKM dalam menghadapi persaingan yang sangat tinggi di era digital. Metode penelitihan dalam penelitihan ini menggunakan pendekatan kualitatif melalui wawancara yang sudah dipersipkan secara matang pada pelaku UMKM. Hasil penelitihan ini bahwa strategi yang harus dilakukan oleh UMKM agar bisa bersing pada era digital adalah mendukung pada strategi pemasaran yang agresif agar bisa menunjukan bahwa UMKM dagan ini bisa memiliki kekuatan untuk memanfaatkan peluang yang ada, agar bisa membuka cabang lebih banyak lagi dan mendapatkan keuntungan yang berlimpah dan dapat menjalin hubungan komunikasi dengan baik pada para konsumen.
Pemanfaatan Limbah Tempurung Kelapa sebagai Media Bahan Bakar Alternatif Berbentuk Briket Desa Siwalan Kecamatan Panceng Gresik Nikmah, Nafidatun; Musbikhin, Musbikhin; Safikah, Nurul
Keris: Journal of Community Engagement Vol. 3 No. 2 (2023): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v3i2.689

Abstract

Coconut shells are solid waste from processed coconuts from which the coconut meat has been removed, but there are still many people who don't know how to manage them, so they become waste. Thus, the author is interested in managing this waste into something that has selling value so that apart from reducing the waste population it can also improve the economy. The author took a case study in Siwalan village, Panceng sub-district, Gresik Regency, because this area has quite a lot of coconut shell waste. The method used to implement this program is the Asset Based Community Development (ABCD) approach, by providing education and outreach to the community, especially mothers and traders, about how to process coconut shells into briquettes. This implementation method involves collecting coconut shells, processing, printing and drying and packaging. Through this activity, young people and other community groups will learn about how to make simple alternative energy which is not only a solution to waste problems, but also opens up business opportunities that can advance the village economy.
Co-Authors Abi Suwito Auwalia, Atik Fiitrotul Kholifatur Rosidah Mandala, Arif Sapta Muhammad Khowiludin Musbikhin Musbikhin, Musbikhin Nur Zaidah Rozalina, Viona Asrifatur Safikah, Nurul Suci Yongki Setyowati SUSANTO Zawawi, Abdullah