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Serunya Bermain Tanpa Teknologi Eka Setya Ayu Prasasty; Anindita Nadine K; Budi Erisaputri; Tomi Kurniawan; Monica Nelly Agustine; Kiki Dian Setiawan
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3564

Abstract

As technology develops, traditional games have begun to be marginalized by modern games, such as video games, Play Station, online games available on computers, cellphones and laptops, and other modern games. Children's play patterns are starting to shift to play patterns at home. Traditional games are one method that can be used so that people do not feel bored while doing gaming activities. Based on the campaign activities carried out by the implementing team, namely Communication Science students at Semarang University, by incorporating traditional games into their daily lives, equipped with adequate facilities in the community environment, they can slowly grow their interest in playing and ultimately minimize the use of gadgets in their daily lives.
Pelatihan Fotografi dan Konten Produk Pada Siswa Kelas X SMK 1 Semarang Guna Meningkatkan Pemasaran Produk Desti Fabriana; Agustian Hanan Khanafi; M. Naufal Hawari; Tomi Kurniawan; Kevin Rafael; Ahmad Taufiq Hidayatullah; Ersita Setyowati Putri; Suhariyanto Suhariyanto
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 4 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v4i2.3676

Abstract

Digital marketing is becoming increasingly important in today's digital age. One of the key aspects of digital marketing is engaging visual content, which often involves quality photography. However, a lack of skills in photography and content creation is often a barrier for businesses and marketers. The students are expected to help the process of becoming entrepreneurs who are able to compete in various sectors today as they are trained in entrepreneurship. With the title Visual Strategy of Photography and Content Training for Digital Marketing for Students of SMK N 1 Semarang, this activity was carried out offline with a total of 64 students of SMK N 1 Semarang. Various ways of delivering material, discussion, and training were used during this seminar. The materials were visual photography strategies and marketing content. Evaluation of this activity was carried out with a questionnaire and product photography training, which aims to measure how much the seminar participants understand this training activity. The final result of this community service activity is that the students have a better ability and understanding of photography strategies and digital marketing content.