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All Journal Musamus Journal of Business & Management JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Tarsisius Kana
universitas musamus
Economics, Econometrics & Finance Social Sciences

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Analisis People, Process, Physical Evidence Terhadap Keputusan Konsumen Menggunakan Ekspedisi Lion Parcel Retno Ayu Siska Wardani; Tarsisius Kana; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 4 No 1 (2021): Musamus Journal of Business & Management
Publisher : Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.3692

Abstract

RETNO AYU SISKA WARDANI (2020). The Influence of People, Process and Physical Evidence on Consumer Decisions to Use Lion Parcel Merauke Expeditionary Services. Supervised by Tarsisius Kana SE., M.Si. This study aims to determine whether people influence consumer decisions to use the Merauke lion parcel shipping service. To find out which process affects consumer decisions to use the Merauke lion parcel shipping service. To find out Physical Evidence affects consumer decisions to use the Merauke Lion Parcel Expedition Service. To find out the effect of people, process and physical evidence have an effect on consumer decisions to use the Merauke Lion Parcel Expedition Service. The population in this study were consumers of the Merauke lion parcel expedition service with a population of 6,940 people and a sample of 99 people. The calculation of the Slovin 10% formula and uses the incidental (coincidence) sampling technique. This study uses a quantitative approach and multiple linear regression analysis with the SPSS version 23 application. From the results of multiple linear regression analysis, the equation Y=8.313+0.708(X1)+0.797(X2) 0.725(X3) is obtained. The results of hypothesis testing, namely the t test and the F test, show that the people, process and physical evidence variables have a positive and significant effect partially and simultaneously on purchasing decisions on the Merauke lion parcel expedition service. Evidenced by the value of thitung people(X1) 2.995> ttable 1.290 with a significant level of 0.003<0.10 so that Ho is rejected and Ha is accepted. The value of process tcount (X2) 4.085> ttable 1.290 with a significant level of 0.000<0.10 so that Ho is rejected and Ha is accepted. The value of tcount physical evidence (X3) 3,216>ttable 1.290 with a significant level of 0.002 <0.10 so that Ho is rejected and Ha is accepted. The value of Fcount 38.643> Ftable of 3.94 with a significant level of 0.000 <0.10 so that Ho is rejected and Ha is accepted. The value of Adjusted R Square is 0.535, which means that all independent variables together have an effect on purchasing decisions on Lion Parcel Merauke's shipping services. amounted to 53.5% while the remaining 46.5% was influenced by other variables not examined in this study.
Peran Ekuitas Merek dalam Memediasi Pengaruh Aktivitas Pemasaran Media Sosial terhadap Keputusan Memilih Sekolah Dodhy Hyronimus Ama Longgy; Okto Irianto; Henie Poerwandar Asmaningrum; Tini Adiatma; Tarsisius Kana
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.240

Abstract

This study examines the effect of Social Media Marketing Activities on Purchase Decision through Brand Equity in the context of Catholic educational institutions under Yayasan Pendidikan dan Persekolahan Katolik Merauke. A quantitative explanatory approach was applied by involving 100 parents whose children study at YPPK schools. Data were collected using a structured questionnaire with a five-point Likert scale. Social Media Marketing Activities were measured through social media understanding, entertainment, interaction, trendiness, customization, and word of mouth. Brand Equity was measured through brand awareness, brand association, brand loyalty, and perceived quality, while Purchase Decision was measured through school choice decision, confidence in school choice, and willingness to recommend the school. The findings show that Social Media Marketing Activities have a significant effect on Purchase Decision, although the direct relationship is negative. Social Media Marketing Activities have a positive and significant effect on Brand Equity, and Brand Equity has a positive and significant effect on Purchase Decision. Furthermore, Brand Equity partially mediates the relationship between Social Media Marketing Activities and Purchase Decision. This study contributes to educational marketing literature by positioning Brand Equity as a key mechanism that explains how social media activities influence parents’ school choice decisions. The study offers originality by examining digital marketing, brand equity, and school choice decisions in Catholic educational institutions, a context rarely examined in previous social media marketing studies. YPPK should manage social media not merely as promotional media, but as a strategic instrument to strengthen reputation, trust, perceived quality, and institutional values.
Co-Authors Dodhy Hyronimus Ama Longgy Henie Poerwandar Asmaningrum Irfan Wildzan Muafa Okto Irianto Retno Ayu Siska Wardani Tini Adiatma