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All Journal Jurnal EK dan BI Jurnal Bisnis, Ekonomi Syariah dan Pajak Interkoneksi: Journal of Computer Science and Digital Business
Siti Murasih
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance

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ANALISIS RASIO LIKUIDITAS PENDEKATAN EMPIRIS DALAM EVALUASI KESEHATAN FINANSIAL PERUSAHAAN Khoiru Sabila; Siti Murasih; Joni Hendra
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i1.1382

Abstract

This study examines the importance of liquidity ratio analysis in evaluating a company's financial health, especially within the context of retail businesses that are particularly sensitive to economic fluctuations. Companies must effectively manage their finances to avoid declines in performance or bankruptcy. Financial performance is assessed through various financial ratios, including liquidity ratios, which measure a company's ability to meet short-term obligations. The research utilizes a descriptive quantitative method to explore the relationship between liquidity and financial health, emphasizing the necessity of adequate liquidity management for sustained operational success. The findings highlight the significant impact of liquidity on managerial decisions, investment strategies, and overall financial stability, advocating for the implementation of comprehensive financial analysis to ensure corporate well-being. Keywords: Analysis, Liquidity Ratio, Empirical Approach
Strategi Digital Marketing Untuk Meningkatkan Penjualan Tas di E-Commerce Titin Sumarni; Siti Murasih; M. Iqbal Romadhan; Ayu Suraya
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i4.688

Abstract

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.
The Role of Management Information Systems in Human Resources Management in the Bengkalis Regency Education Office Alya Yunita; Siti Murasih; Muhammad Haiqal; Titin Sumarni
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 1 (2024): June
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i1.19

Abstract

This research aims to examine the role of Management Information Systems (SIM) in Human Resources (HR) management at the Bengkalis Regency Education Office, particularly in improving operational efficiency and effectiveness, data accuracy, and supporting decision making. The research method used was qualitative, with data collection through in-depth interviews with service employees and literature review. The research results show that the implementation of SIM has had a significant positive impact, including ease of HR administration, increased accuracy and reliability of data, as well as increased transparency and accountability. However, challenges such as resistance to change, training needs, and technical support remain. However, the benefits obtained from SIM are far greater than the challenges faced. This research recommends increasing training and technical support as well as regular system maintenance to ensure optimal use of SIM. In this way, SIM can continue to support improving the quality of education services in Bengkalis Regency.
Co-Authors Alya Yunita Ayu Suraya Joni Hendra Khoiru Sabila M. Iqbal Romadhan Muhammad Haiqal Titin Sumarni