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All Journal Journal of Governance and Public Administration Jurnal Bisnis, Ekonomi Syariah dan Pajak
Ayu Suraya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Digital Marketing Untuk Meningkatkan Penjualan Tas di E-Commerce Titin Sumarni; Siti Murasih; M. Iqbal Romadhan; Ayu Suraya
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i4.688

Abstract

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.
EFEKTIVITAS PENGGUNAAN MYPERTAMINA DALAM PENYALURAN BBM BERSUBSIDI PADA MASYARAKAT ACEH Ayu Suraya; Salsabila Zahira Putri; Nurul Kamaly
Journal of Governance and Public Administration Vol. 2 No. 3 (2025): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jogapa.v2i3.2155

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan aplikasi MyPertamina dalam penyaluran bahan bakar minyak (BBM) subsidi di Kota Banda Aceh, serta memahami dampak dan kendala yang dihadapi oleh masyarakat dan pelaku terkait. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain deskriptif evaluatif melalui wawancara mendalam, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa aplikasi MyPertamina memberikan kemudahan dalam pencatatan dan distribusi BBM subsidi, namun masih terdapat kendala teknis seperti proses pendaftaran, literasi digital yang rendah, serta keterbatasan infrastruktur di beberapa wilayah. Selain itu, persepsi masyarakat terhadap aplikasi ini beragam, di mana sebagian merasa terbantu namun sebagian lain menghadapi hambatan yang mempengaruhi aksesibilitas subsidi. Simpulan penelitian menegaskan bahwa meskipun aplikasi MyPertamina berkontribusi pada peningkatan transparansi dan efisiensi penyaluran BBM subsidi, keberhasilan implementasi kebijakan ini sangat bergantung pada perbaikan teknis, edukasi digital, dan dukungan infrastruktur yang merata agar subsidi dapat tepat sasaran dan memberikan manfaat optimal bagi masyarakat. Kata Kunci : Mypertamina, BBM Subsidi, Digitalisasi Pelayanan Public, Literasi Digital
Co-Authors M. Iqbal Romadhan Nurul Kamaly Salsabila Zahira Putri Siti Murasih Titin Sumarni