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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Governance and Public Administration Jurnal Bisnis, Ekonomi Syariah dan Pajak Ashlach : Journal of Islamic Education
Ayu Suraya
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Digital Marketing Untuk Meningkatkan Penjualan Tas di E-Commerce Titin Sumarni; Siti Murasih; M. Iqbal Romadhan; Ayu Suraya
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i4.688

Abstract

This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techniques such as search engine optimization (SEO), marketing via social media, paid advertising (PPC), content marketing, as well as the use of influencer marketing. Additionally, data-driven personalization strategies and consumer behavior analysis are also discussed to improve customer experience and sales conversion. The combination of an attractive content strategy, use of data analytics technology, and consistent interaction with consumers can have a positive impact on sales of bag products on e-commerce platforms. These findings provide guidance for business actors in designing more effective and targeted digital campaigns. This research is descriptive research with a qualitative approach with the research object being digital marketing strategies to increase bag sales in e-commerce. Data types are primary data and secondary data. Primary data is data collected directly by researchers or data practitioners in the field. Meanwhile secondary data is a type of data collected from previously existing data. Data sources will be taken from documents, interview results, and results from observations. By means of private chat/message between the researcher as interviewer and the informant.
EFEKTIVITAS PENGGUNAAN MYPERTAMINA DALAM PENYALURAN BBM BERSUBSIDI PADA MASYARAKAT ACEH Ayu Suraya; Salsabila Zahira Putri; Nurul Kamaly
Journal of Governance and Public Administration Vol. 2 No. 3 (2025): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jogapa.v2i3.2155

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas penggunaan aplikasi MyPertamina dalam penyaluran bahan bakar minyak (BBM) subsidi di Kota Banda Aceh, serta memahami dampak dan kendala yang dihadapi oleh masyarakat dan pelaku terkait. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan desain deskriptif evaluatif melalui wawancara mendalam, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa aplikasi MyPertamina memberikan kemudahan dalam pencatatan dan distribusi BBM subsidi, namun masih terdapat kendala teknis seperti proses pendaftaran, literasi digital yang rendah, serta keterbatasan infrastruktur di beberapa wilayah. Selain itu, persepsi masyarakat terhadap aplikasi ini beragam, di mana sebagian merasa terbantu namun sebagian lain menghadapi hambatan yang mempengaruhi aksesibilitas subsidi. Simpulan penelitian menegaskan bahwa meskipun aplikasi MyPertamina berkontribusi pada peningkatan transparansi dan efisiensi penyaluran BBM subsidi, keberhasilan implementasi kebijakan ini sangat bergantung pada perbaikan teknis, edukasi digital, dan dukungan infrastruktur yang merata agar subsidi dapat tepat sasaran dan memberikan manfaat optimal bagi masyarakat. Kata Kunci : Mypertamina, BBM Subsidi, Digitalisasi Pelayanan Public, Literasi Digital
“PERSPEKTIF TOKOH MUSLIM TENTANG KURIKULUM DALAM PENDIDIKAN ISLAM” (IBNU SINA, IMAM AL-GHAZALI, ABDULLAH NASHIH ULWAN, DAN ABDURRAHMAN AN-NAHLAWI) Ayu Suraya; Iqlimatul Fajriyah; Salsa Khumairoh; Mercy Emiliah Saleh; Popi Paudah; Madian Muhammad Muchlis
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53337

Abstract

This study aims to examine the perspectives of Muslim figures on the curriculum in Islamic education, specifically Ibn Sina, Imam Al-Ghazali, Abdullah Nashih Ulwan, and Abdurrahman An-Nahlawi, as well as their relevance to the modern Islamic education curriculum. The research method employed is library research with a qualitative descriptive approach. Data were gathered from various literature sources, including books, journals, and scientific articles related to the thoughts of these Muslim scholars on Islamic education. The results indicate that all four figures emphasize a balance between religious and general sciences, moral cultivation, and the comprehensive development of learners' potential. Ibn Sina highlights a curriculum based on the developmental stages of age and the child's potential. Imam Al-Ghazali focuses on the integration of religious and rational sciences to foster morality and spirituality. Abdullah Nashih Ulwan emphasizes character education through the family, school, and community. Meanwhile, Abdurrahman An-Nahlawi emphasizes education based on divine (rabbaniyah) values and the gradual development of human nature (fitrah). The thoughts of these scholars remain highly relevant to the modern Islamic education curriculum as they support a holistic, humanistic, and Islamic character-oriented approach to education.
Pengaruh Pemahaman dan Gaya Belajar terhadap Hasil Belajar Pendidikan Agama Islam Siswa SD Taman Harapan Bekasi: Tinjauan dalam Bingkai Nilai Pendidikan Aswaja An-Nahdliyah Siti Masyitoh; Iqlimatul Fajriyah; Ayu Suraya; Mas Dodi; Salsa Khumairoh; Ilham Rizqi Assidiqi; Mulki Siregar
Ashlach : Journal of Islamic Education Vol. 4 No. 02 (2026): Ashlach: Journal of Islamic Education
Publisher : Universitas Nahdlatul Ulama Pasuruan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/ashlach.v4i02.1585

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemahaman dan gaya belajar terhadap hasil belajar Pendidikan Agama Islam (PAI) siswa kelas V SD Taman Harapan Bekasi. Hasil belajar dalam penelitian ini diukur melalui angket persepsi hasil belajar, bukan tes capaian akademik. Penelitian menggunakan pendekatan kuantitatif dengan desain ex post facto. Dari populasi 85 siswa, teknik pengumpulan data awal adalah sampling jenuh; enam angket dieliminasi karena tidak lengkap sehingga sampel efektif yang dianalisis berjumlah 79 siswa. Data dikumpulkan dengan angket skala Likert empat tingkat (pemahaman 8 butir, gaya belajar 6 butir, hasil belajar 6 butir) dan dianalisis dengan IBM SPSS Statistics melalui uji validitas, reliabilitas, asumsi klasik, serta regresi linear berganda. Seluruh instrumen valid dan reliabel, dan asumsi klasik terpenuhi. Pemahaman (β = 0,590; p < 0,001) dan gaya belajar (β = 0,455; p < 0,001) berpengaruh positif dan signifikan terhadap hasil belajar, baik secara parsial maupun simultan (R² = 0,566). Pemahaman memberikan kontribusi yang lebih dominan. Temuan dibahas dalam bingkai konsep fahm dan tafaqquh fid-din serta nilai Aswaja An-Nahdliyah (tawassuth, tawazun, tasamuh, i’tidal) sebagai orientasi pembelajaran PAI yang menghargai keragaman peserta didik.
Co-Authors Ilham Rizqi Assidiqi Iqlimatul Fajriyah M. Iqbal Romadhan Madian Muhammad Muchlis Mas Dodi Mercy Emiliah Saleh Mulki Siregar Nurul Kamaly Popi Paudah Salsa Khumairoh Salsabila Zahira Putri Siti Masyitoh Siti Murasih Titin Sumarni