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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak
Intan Maharani Putri
Universitas Pendidikan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Pemasaran Pedagang Batagor: Studi Kasus Tentang Inovasi Dan Branding Fini Welsa Agustin fini; Intan Maharani Putri; Wanda Nurjanah
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7271

Abstract

This article is intended to recognize marketing strategies of batagor traders, with a focus on improving taste quality and branding. This research applies the case study method in a qualitative approach, and data was obtained through an interview process Batagor traders. The research results found that batagor traders were initially inspired to start a batagor business after experiencing a decline in turnover in their To business. They struggled hard to develop a batagor recipe that suited their tastes and the positive response from their neighbors encouraged them to start a wider batagor business. They maintain the quality of their merchandise with consistency in using recipes, making their own basic ingredients. and choose reliable raw material providers. The conclusion is that the success of Batagor traders is based on determination, perseverance, innovation and the ability to overcome various challenges in business. They maintain the quality of their merchandise with consistency in recipes and raw material management. Additionally, they try to maintain harmony between career and family life by scheduling quality time with their families and supporting each other. All of these elements play a role in achieving success for Batagor traders in running their business.
PENINGKATAN KEMAMPUAN MEMBACA PERMULAAN ANAK USIA 5-6 TAHUN MELALUI METODE FONIK Intan Maharani Putri; Taopik Rahman; Qonita
Al-ATHFAL: Jurnal Pendidikan Anak Vol. 6 No. 4 (2025): Oktober
Publisher : LPPM IAD Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/alathfal.v6i4.2502

Abstract

Basic reading abilities are a crucial component of language development during early childhood. Observations at Amal Sholeh Islamic Kindergarten indicated that a majority of children aged 5 to 6 years experienced challenges in letter recognition, letter pronunciation, and associating sounds with letter symbols as a result of traditional teaching methods. This research seeks to enhance early reading abilities by using phonics techniques that focus on the systematic and multisensory recognition of letter sounds. The research conducted was a Classroom Action Research (CAR) model, based on the framework established by Kemmis and McTaggart, and it was implemented over a period of three months in two distinct cycles. The study involved 17 children who were part of group B. Data were gathered through observation, interviews, and documentation, which were confirmed using technical triangulation and expert assessment, and subsequently analyzed using both qualitative and quantitative methods. The findings revealed an upward trend in each cycle. The capability of teachers in organizing lessons improved from 69. 64% (good) in cycle I to 85. 71% (very good) in cycle II, whereas the execution of learning rose from 73% to 86%. The reading skills of children increased from 32% during the pre-cycle phase to 56. 25% in the first cycle, and further rose to 80% in the second cycle. Consequently, the phonics approach has demonstrated its effectiveness in enhancing reading abilities in young children, while also fostering a more engaging, enjoyable, and meaningful educational experience. Keywords: Early reading; Phonics Method; Letter Recognition
Co-Authors Fini Welsa Agustin fini Qonita Taopik Rahman Wanda Nurjanah