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All Journal Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak
Wanda Nurjanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategi Pemasaran Pedagang Batagor: Studi Kasus Tentang Inovasi Dan Branding Fini Welsa Agustin fini; Intan Maharani Putri; Wanda Nurjanah
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.7271

Abstract

This article is intended to recognize marketing strategies of batagor traders, with a focus on improving taste quality and branding. This research applies the case study method in a qualitative approach, and data was obtained through an interview process Batagor traders. The research results found that batagor traders were initially inspired to start a batagor business after experiencing a decline in turnover in their To business. They struggled hard to develop a batagor recipe that suited their tastes and the positive response from their neighbors encouraged them to start a wider batagor business. They maintain the quality of their merchandise with consistency in using recipes, making their own basic ingredients. and choose reliable raw material providers. The conclusion is that the success of Batagor traders is based on determination, perseverance, innovation and the ability to overcome various challenges in business. They maintain the quality of their merchandise with consistency in recipes and raw material management. Additionally, they try to maintain harmony between career and family life by scheduling quality time with their families and supporting each other. All of these elements play a role in achieving success for Batagor traders in running their business.
PENGARUH BERKARYA SENI 3D MENGGUNAKAN PLAYDOUGH BAGI PERKEMBANGAN KREATIVITAS ANAK USIA 5–6 TAHUN Wanda Nurjanah; Aini Loita; Herman Syafri
Al-ATHFAL: Jurnal Pendidikan Anak Vol. 6 No. 4 (2025): Oktober
Publisher : LPPM IAD Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/alathfal.v6i4.2477

Abstract

This study aimed to investigate the effect of three-dimensional (3D) art activities using playdough on the creativity development of children aged 5–6 years. A quasi-experimental design with a pretest–posttest control group was employed, involving 20 children who were evenly divided into experimental and control groups. Data were collected through observation using a validated creativity assessment instrument that measured fluency, flexibility, originality, and elaboration. The experimental group participated in several sessions of 3D art activities with playdough, while the control group received conventional learning without playdough. Data were analyzed using descriptive statistics, the Mann–Whitney U test, and N-Gain calculation. The results revealed a significant increase in creativity scores in the experimental group compared to the control group (p = 0.000). The experimental group achieved an N-Gain score in the medium category, while the control group was in the low category. These findings suggest that 3D art activities with playdough are effective in enhancing children’s creativity by stimulating divergent thinking, strengthening fine motor skills, and fostering self-confidence. The study recommends integrating playdough-based art activities into early childhood education curricula to optimize children’s creative potential. Keywords: playdough; 3D art; creativity; early childhood; quasi-experiment
Co-Authors Aini Loita Fini Welsa Agustin fini Herman Syafri Intan Maharani Putri