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Penguatan Branding dan Digitalisasi Marketing UMKM Marning Desa Pontang, Kecamatan Ambulu, Kabupaten Jember Mainatul Ilmi; Yani Dahliani; Wiwik Fitria Ningsih; Aditya Fajri Ilhamsyah; Evi Ludya Agustin; Agus Prasetyo; Nur Habibina; Putri Nur Indah Sari; Alni Nurafia
Jurnal Pengabdian Literasi Digital Indonesia Vol. 2 No. 2 (2023): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/abdimas.v2i2.38

Abstract

Village SDGs can be achieved with the synergy of various parties starting from government, academics and society. Through the Community Service Program implemented by academics including lecturers and students who are actively involved in community business development programs, it can help improve community welfare. This program is partnering with MSMEs Marning which is owned by Mr. Misladi in Pontang Village, Ambulu District, Jember. The partner problems are related to the lack of identity on the product, still using standard plastic packaging, and not being familiar with digital marketing. The solution provided to overcome this problem is to provide assistance in strengthening branding by creating product logos, updating packaging shapes, installing banners and registering businesses on Google Map. Assistance is also provided by providing insight into digital marketing to expand marketing.
Cryptocurrency regulation and market volatility: analyzing the impact of global policy interventions on financial stability Sunita Dasman; Santorry Santorry; Halim Tjiwidjaja; Dhany Anggoro Hastomo; Yani Dahliani
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 3 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254965

Abstract

Cryptocurrencies, as a rapidly growing asset class, have raised concerns regarding financial stability due to their high market volatility. This study investigates the impact of global regulatory interventions on cryptocurrency market volatility and financial stability through a mixed-methods design, combining both quantitative and qualitative approaches. The primary objective is to assess how regulatory policies in key jurisdictions, such as the United States, China, and the European Union, influence the volatility of cryptocurrency markets. The quantitative analysis employs the GARCH (Generalized Autoregressive Conditional Heteroskedasticity) model to analyze the volatility of major cryptocurrency, including Bitcoin and Ethereum, before and after the implementation of regulatory policies. Daily price data from multiple sources is analyzed, providing insights into volatility shifts corresponding to significant policy changes. The qualitative component involves a review of regulatory policy literature and semi-structured interviews with market participants, such as investors and regulators, to uncover the underlying mechanisms through which regulatory actions affect market dynamics. The results indicate that stringent regulation, such as outright bans (e.g., China), tend to increase market volatility in the short term, while regulations that promote legal integration (e.g., the EU’s MiCA framework) contribute to market stabilization over time. The study also reveals notable variations in regulatory approaches across countries, with differing impacts on global market behavior. These findings highlight the critical role of regulatory frameworks in shaping cryptocurrency market dynamics and contribute to the literature by providing both empirical evidence and policy recommendations that can inform future regulatory decision-making. By integrating qualitative insights with quantitative data, the study offers a nuanced understanding of how regulation influences cryptocurrency market volatility and stability.
Integrated Business Mentoring: Efforts to Improve Sustainable Business, in Mlokorejo Village, Jember, Indonesia Yani Dahliani; Hary Sulaksono
TGO Journal of Community Development Vol. 2 No. 2 (2024): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2024.013

Abstract

The small business mentoring program in Mlokorejo village, Jember aims to increase the capacity and competitiveness of small businesses so that they can grow sustainably and contribute to local economic development. The program aims to provide managerial and technical skills training, introduction of new technologies, and market access support. The program is carried out through three main stages: planning, implementation, and evaluation. In the planning stage, the specific needs of small businesses are identified through surveys and discussions with stakeholders. The implementation stage includes training, mentoring, and market access support. Evaluation was carried out using qualitative analysis methods through interviews, focus group discussions, and field observations. The results showed significant improvements in the managerial and technical skills of participants, adoption of new technologies that increase production efficiency, and wider market access that contributed to increased sales. However, challenges remain in terms of access to financing and product development that require further attention. The program has succeeded in increasing the capacity of small businesses through the training and support provided. Adoption of new technologies and expanded market access have had a positive impact on productivity and sales.