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All Journal Jurnal Pengabdian Literasi Digital Indonesia IJASDS: Indonesian Journal of Applied Statistics and Data Science
Lilik Hidayati
Universitas Mataram
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Environmental Science Mathematics Public Health Social Sciences

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Optimalisasi Digital Marketing Bagi Generasi Z Dalam Pengembangan Pemasaran Berbasis Teknologi Valian Yoga Pudya Ardhana; M. Dermawan Mulyodiputro; Lilik Hidayati
Jurnal Pengabdian Literasi Digital Indonesia Vol. 2 No. 2 (2023): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57119/abdimas.v2i2.75

Abstract

The role of technology in electronic advertising is known as digital marketing, while creating a company's image is known as digital branding. Digital marketing is an evolution of product marketing that can be triggered by technology such as websites, cell phones, and even games. Social media can be understood as one of the online media where users can easily participate, such as sharing created content, sharing and creating stories, expanding networks, wiki channels, forums, and virtual worlds. In this way, digital marketing methods to promote a brand or product are more effective and spread quickly. At the same time, tactics and communication are also very necessary in marketing. Generation Z, the young generation of productive age, has a very important role in implementing product marketing. This young generation is a young generation who is creative and innovative and sensitive to developments in life, so the role of Generation Z in efforts to develop digital marketing technology is very important. The results of this community service will help improve the skills of Generation Z on Lombok Island. Digital marketing skills to develop product marketing and promotions.
Pengaruh Kepariwisataan Terhadap Inflasi di Kota Mataram Baiq Wira Hartati; Lilik Hidayati; Valian Yoga Pudya Ardhana
Indonesian Journal of Applied Statistics and Data Science Vol. 1 No. 1 (2024): November
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ijasds.v1i1.5783

Abstract

Inflation is part of macroeconomic implementation and is an important variable in developing a fiscal approach. Inflation is the rate of change in cost levels at a certain time compared to cost levels in the previous period. Inflation experiences fluctuations in inflation levels, which can affect people's daily lives. This research aims to determine the level of inflation in the tourism sector in Mataram City for the 2022-2024 period based on the number of guests staying at star hotels. The tourism sector is one of the important pillars of the Indonesian economy, especially in areas that have large tourism potential, namely West Nusa Tenggara (NTB). The data used in this research is secondary data obtained from the Central Statistics Agency (BPS) data on tourism and inflation for the City of Mataram. The analytical method used in this research is simple regression analysis, which is a parametric statistical method to determine the level of relationship between two variables. The results of the analysis show that inflation and tourism have a strong relationship of 0.871 based on the significance level.
Co-Authors Baiq Wira Hartati M. Dermawan Mulyodiputro Valian Yoga Pudya Ardhana