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All Journal ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Marketing Management and Innovative Business Review
Jumiati Syam
STIM Lasharan Jaya Makassar Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pemanfaatan Teknologi Informasi untuk Pengelolaan Sumber Daya Alam Berkelanjutan di Desa Bonto Masunggu Kabupaten Bone Sulawesi Selatan Jumiati Syam; Faridah Faridah; Thanwain Thanwain
ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 2 No 1 (2024): ABDI DAYA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/abdidaya.v2i1.551

Abstract

This research aims to evaluate the use of information technology in managing natural resources in Bonto Masunggu Village, Bone Regency, South Sulawesi. This village is known to have abundant natural resource potential, including the agricultural, fisheries and forestry sectors. However, natural resource management in this village faces significant challenges caused by limited access to technology and low digital literacy among the community. The research method used is a qualitative approach involving in-depth interviews, field observations and documentation studies. Research findings reveal that although information technology has great potential to improve sustainable management of natural resources, its implementation in Bonto Masunggu Village is still hampered by several factors. The main factors identified are people's low knowledge and skills in using information technology, as well as inadequate infrastructure, such as limited internet networks and technological devices. Information technology, including weather monitoring applications, geographic information systems (GIS), and environmental sensors, can provide significant solutions to improve the efficiency and effectiveness of natural resource management. However, to maximize the benefits of this technology, comprehensive training programs, better infrastructure development, and policy support that supports technology adoption are needed. This research also underlines the importance of collaboration between village governments, non-governmental organizations and the private sector in supporting the implementation of information technology. It is hoped that the results of this research will provide insight and practical recommendations that can be applied in other villages in Indonesia, as well as contribute to efforts to manage natural resources more sustainably and effectively at the national level
Authenticity and Brand Sensemaking Process: A Narrative Analysis of Marketing Managers in Building Trust Through Long-Term Collaboration with Nano-Influencers Mukhtar Galib; Maulana; Jumiati Syam; Muharram
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.421

Abstract

Abstract: The strategic shift towards authenticity in digital marketing has prioritized nano-influencers to build sustainable brand trust. However, authenticity remains an ambiguous, fluid, and complex concept for marketing managers to navigate. This study aims to describe the managerial sensemaking process used to define and evaluate nano-influencer authenticity, as well as analyze the narrative strategies implemented in long-term collaborations to build brand trust. A descriptive qualitative research approach was used, through a multi-site case study method. Data were collected through in-depth interviews with marketing managers, brand managers, and social media managers. Findings indicate that managerial sensemaking towards authenticity is a nuanced qualitative process that focuses on three key dimensions: value alignment, relatable content aesthetics, and perceived intrinsic motivation, rather than solely on quantitative metrics. Strategic implementation relies on managing long-term relational partnerships that provide creative autonomy. The impact of this adaptive management is reflected in increased message credibility and community loyalty. This study concludes that structured, relational, and sensemaking-based nano-influencer partnership management can significantly increase sustainable brand trust, while offering a best practice model for marketing practitioners
Co-Authors Faridah Faridah Maulana Muharram Mukhtar Galib Thanwain Thanwain