Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Binus Business Review Jurnal Manajemen dan Pemasaran Digital
Ganjar Disastra
Telkom University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Respond, Recovery, and Renew Strategies in Strengthening Competitiveness of Cooperatives After COVID-19 Pandemic in West Java Risris Rismayani; Ratri Wahyuningtyas; Ganjar Disastra
Binus Business Review Vol. 15 No. 1 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i1.10405

Abstract

The recent economic slump due to the COVID-19 pandemic causes major problems for cooperatives in West Java in maintaining their business activities. The pandemic significantly impacts the cooperatives and Small and Medium Enterprises (SMEs). Thus, developing strategies for cooperatives to recover, respond, and renew the issue becomes increasingly necessary. The research sought to contribute by developing alternative strategy recommendations for cooperatives in West Java, Indonesia. By doing so, it generated a competitive advantage in the post-pandemic industry. The research data were obtained through two main sources. Primary data came from Focus Group Discussion (FGD) activities involving cooperative stakeholders in West Java, consisting of cooperative managers, academicians, media, and government. Secondary data were taken from previous research. The collected data were analyzed using the Strength, Weakness, Opportunity, and Threat (SWOT analysis) approach to produce strategic recommendations visualized on the SWOT Matrix and categorized into Respond, Recovery, and Renew strategies. The results show five strategy alternatives to exploit opportunities with the cooperatives’ strengths (SO strategy). Seven strategy alternatives were identified to overcome the cooperatives’ weakness with external opportunities (WT). There are six strategy alternatives to anticipate external threats using cooperatives’ strengths (ST). Last, seven strategy alternatives are found to overcome both cooperatives’ weaknesses and external threats.
Pengaruh Personal Identity Expression, Brand Attachment, Self-Congruity, Dan Perceivide Value Terhadap Brand Loyality Pada Pengguna Parfum Lokal Hikmal Maulana; Ganjar Disastra; Riska Aprilina
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 2 (2026): Jurnal Manajemen dan Pemasaran Digital (April - Juni 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i2.631

Abstract

Perkembangan industri parfum lokal di Indonesia menunjukkan pertumbuhan yang signifikan seiring meningkatnya preferensi konsumen terhadap produk lokal yang memiliki kualitas dan identitas merek yang kompetitif. Dalam kondisi persaingan industri yang semakin kompetitif, loyalitas merek menjadi aspek penting dalam mempertahankan keberlangsungan dan daya saing merek parfum lokal. Penelitian ini bertujuan untuk menganalisis pengaruh Personal Identity Expression, Brand Attachment, Self-Congruity, dan Perceived Value terhadap Brand Loyalty pada pengguna parfum lokal di Indonesia, serta menguji peran Brand Attachment sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode explanatory survey. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada pengguna parfum lokal di Indonesia. Data dianalisis menggunakan metode Structural Equation Modeling. Hasil penelitian menunjukkan bahwa Personal Identity Expression, Self-Congruity, Brand Attachment, dan Perceived Value berpengaruh positif dan signifikan terhadap Brand Loyalty. Selain itu, Brand Attachment terbukti mampu memediasi hubungan antara Personal Identity Expression dan Brand Loyalty. Penelitian ini menyimpulkan bahwa faktor identitas diri, keterikatan emosional, kesesuaian citra diri, dan persepsi nilai berperan penting dalam membentuk loyalitas konsumen terhadap merek parfum lokal.
Co-Authors Hikmal Maulana Ratri Wahyuningtyas Riska Aprilina Risris Rismayani, Risris