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All Journal Telaah Bisnis Cakrawangsa Bisnis
Alivia Meyrizka Utami
STIM YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Digital Banking in Leading Sustainable Economic Development Alivia Meyrizka Utami; Mega Dwi Septivani
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.457

Abstract

This research examines the influence of Digital Banking on risk-taking and sustainability reporting in banks registered in Indonesia by analyzing panel data from 55 banks in Indonesia for the 2018-2021 period, thus collecting 220 observations. The research results show that Digital Banking is proven to reduce risk-taking and improve the quality of sustainability reporting of banks in Indonesia. Future research is expected to use data over a longer period and requires confirmation from independent parties who have expertise in this field so that they can combine quantitative and qualitative approaches so that the quality of the research is better. This research provides something new in examining the role of Digital Banking in making bank decisions as represented by risk and sustainability reporting.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Novayanti Faudji; Siti Resmi; Alivia Meyrizka Utami
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.
Co-Authors Mega Dwi Septivani Novayanti Faudji Siti Resmi