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All Journal Telaah Bisnis Cakrawangsa Bisnis
Alivia Meyrizka Utami
STIM YKPN Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Digital Banking in Leading Sustainable Economic Development Alivia Meyrizka Utami; Mega Dwi Septivani
Telaah Bisnis Vol 24, No 2 (2023): December 2023
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v24i2.457

Abstract

This research examines the influence of Digital Banking on risk-taking and sustainability reporting in banks registered in Indonesia by analyzing panel data from 55 banks in Indonesia for the 2018-2021 period, thus collecting 220 observations. The research results show that Digital Banking is proven to reduce risk-taking and improve the quality of sustainability reporting of banks in Indonesia. Future research is expected to use data over a longer period and requires confirmation from independent parties who have expertise in this field so that they can combine quantitative and qualitative approaches so that the quality of the research is better. This research provides something new in examining the role of Digital Banking in making bank decisions as represented by risk and sustainability reporting.
Pengaruh Pendukung Selebriti, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Produk Somethinc Novayanti Faudji; Siti Resmi; Alivia Meyrizka Utami
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol 5, No 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.523

Abstract

The purpose of this study was to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Somethinc products. The data used in this study are primary data obtained through Google forms distributed via WhatsApp and Instagram. This study was processed using the IBM SPSS 26 program. Data were analyzed starting from instrument testing using validity and reliability tests, classical assumption tests, model feasibility tests (F tests), hypothesis tests (t tests), and determination tests. The results of this study indicate that the celebrity endorser variable does not affect the purchasing decision for Somethinc products, while the brand image and brand trust variables each have a positive and significant effect on the purchasing decision for Somethinc products. The results of this study are expected to be a recommendation for PT Royal Pesona Indonesia that Somethinc's brand image and brand trust have an influence on consumer purchasing decisions.
Sustainable Palm Oil Certification for Sustainable Food: Are Indonesian Consumers Buying? Bunga Alfausta Amalia; Alivia Meyrizka Utami
Telaah Bisnis Vol. 26 No. 2 (2025): December 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i2.620

Abstract

Consumers are increasingly hesitant to engage in widespread greenwashing practices in palm oil products. The Roundtable on Sustainable Palm Oil (RSPO) exists as an international standard aimed at encouraging consumer consumption towards more sustainable palm oil. This study uses the Cognitive–Affective–Behavioral (CAB) framework to analyze factors influencing green purchasing behavior for RSPO-labeled food products in Indonesia. The cognitive dimension is represented by green brand image and green brand loyalty, while the affective dimension is represented by green brand love. This is a quantitative study using a survey method. A total of 303 respondents were collected through a purposive sampling technique with the criteria of knowing the RSPO certification and label and having purchased RSPO-labeled food products in the past three months. Data analysis was conducted using SmartPLS 4.0. The results show that green brand image and green brand loyalty have a positive and significant effect on green purchasing behavior, while green brand love has no significant effect. This suggests that the emergence of emotions towards a brand does not automatically encourage consumers to purchase environmentally friendly products. Future research can use a qualitative approach with in-depth interviews or focus group discussions to understand the reasons behind this phenomenon. The study also recommends other variables such as consumer knowledge about sustainability or risk perception towards sustainable products.
Co-Authors Bunga Alfausta Amalia Mega Dwi Septivani Novayanti Faudji Siti Resmi