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All Journal Jurnal Komodifikasi Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Technomedia Journal JURNAL MANAJEMEN BISNIS Economics and Digital Business Review Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar JER FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi
Muh. Tahir
Universitas Muhammadiyah Mamuju
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH KOMUNIKASI ORGANISASI TERHADAP KEPUASAN KERJA DOSEN TETAP PTM DI SULSEL Muh. Tahir
Jurnal Komodifikasi Vol 7 No 2 (2019)
Publisher : Ilmu Komunikasi UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was conducted with the aim of analyzing the Effect of Organizational Communication on the Job Satisfaction of Permanent Lecturers of Muhammadiyah Universities (PTM) in South Sulawesi. This research uses survey method. This research was conducted on 5 PTM which have the most permanent lecturers from 19 PTM in South Sulawesi with a population of 841 permanent lecturers with a sample determination of 276 respondents using the Slovin formula. Data from the questionnaire were analyzed using SEM Amos 21. The results found that organizational communication has a significant positive effect on job satisfaction.
Analisis pengaruh harga dan kualitas produk terhadap keputusan pembelian Muh. Tahir
INOVASI Vol 19, No 2 (2023): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i2.13293

Abstract

Tujuan penelitian adalah untuk mengetahui apakah harga dan kualitas produk berpengaruh secara parsial terhadap keputusan pembelian Decoder merk nex parabola di Desa Bonda Kecamatan Papalang Kabupaten Mamuju dan untuk mengetahui apakah harga dan kualitas produk berpengaruh secara  simultan terhadap keputusan pembelian Decoder merk nex parabola di Desa Bonda Kecamatan Papalang Kabupaten Mamuju. Teknik Pengumpulan Data melalui Observasi, Wawancara, Studi Kepustakaan dan kuesioner. Uji Validitas dan Reliabilitas, Analisis regresi linear berganda, uji F dan Uji T. Berdasarkan dari hasil analisis data penelitian yang telah dilakukan tentang pengaruh harga dan kualitas produk pada keputusan pembelian Decoder  merk Nex Parabola maka dapat ditarik hasil analisisnya antara lain sebagai berikut :1. Harga berpengaruh berpengaruh tidak signifikan terhadap keputusan pembelian Decoder merk nex parabola di Desa Bonda Kecamatan Papalang Kabupaten Mamuju, 2. Kualitas produk berpengaruh tetapi tidak signifikan terhadap keputusan pembelian Decoder merk nex parabola di Desa Bonda Kecamatan Papalang Kabupaten Mamuju, 3. Harga dan kualitas produk berpengaruh secara simultan terhadap keputusan pembelian Decoder merk nex parabola di Desa Bonda Kecamatan Papalang Kabupaten Mamuju.
Employee Performance and the Impact of Workplace Facilities and Discipline Almita; Muh. Tahir; Mu’fidatul Nurul Hajjad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.616

Abstract

The objective of this study was threefold: (i) to examine the impact of work facilities on employee performance at the Human Resources Development Agency of West Sulawesi Province, (ii) to investigate the influence of work discipline on employee performance at the same agency, and (iii) to explore the combined effect of work facilities and work discipline on employee performance at the Human Resources Development Agency of West Sulawesi Province. This study employs quantitative methodologies by gathering data through the administration of questionnaires. The present study was conducted in the Human Resources Development Agency of West Sulawesi Province, encompassing a total population of 43 personnel. The sample for this research was determined using the saturation sampling technique. The data obtained from the questionnaire were subjected to analysis using the SPSS software programme. The findings of the research indicate that there is a noteworthy and favourable impact of work facilities on the performance of employees. This finding demonstrates that the presence of favourable and satisfactory work conditions has a positive impact on employee performance. The adherence to work discipline is found to have a notable and favourable impact on the overall performance of employees. This finding indicates a positive correlation between an employee's work discipline and their performance.
Examining the Effects of Technology and Discipline on Productivity in the Workplace Salfiani Syam; Muh. Tahir; Mu'fidatul Nurul Hajjad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.629

Abstract

The DPRD secretariat is a government organisation whose job it is to manage the DPRD's finances and secretarial tasks, help the Provincial DPRD carry out its duties and functions, and provide and coordinate the experts the DPRD needs to carry out its rights and duties, such as running the DPRD secretariat, managing the DPRD's finances, setting up meeting rooms, and providing and coordinating the experts. The digital world, lack of employee discipline, and the idea that work discipline hurts employee performance are some of the problems that show up in the West Sulawesi Provincial DPRD office. The researcher wants to look into the factors that affect how well employees do their jobs in the DPRD office in West Sulawesi Province based on their digital work setting. A qualitative study method was used, and direct interviews were used to get the first-hand information. The people who answered are workers. The Proportional Random sampling method was used to pick samples, and 4 employees were interviewed for each group. A method of analysing the interview data that involved asking direct questions was used. From the interviews, we learned that the variables in the digital environment, work discipline, and employee performance all had some impact on how well the DPRD Office of West Sulawesi Province workers did their jobs.
Kemudahan Penggunaan Aplikasi Digital Terhadap Perhitungan Kubikasi Dan Penerbitan Rekening Air PDAM Mamuju Suhardi; Hari Yeni; Muh. Tahir
Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Vol 4 No 2 (2025): Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Publisher : Pusat Penelitian dan Pengabdian Masyarakat ITBM Polman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/ebussiness.v4i2.121

Abstract

Investigasi pengaruh kemudahan penggunaan aplikasi digital terhadap efisiensi perhitungan kubikasi dan penerbitan rekening air di PDAM Mamuju. Pendekatan kuantitatif melibatkan 150 responden yang terdiri dari karyawan dan pelanggan PDAM Mamuju. Data dikumpulkan melalui kuesioner yang menilai persepsi tentang kemudahan penggunaan aplikasi, efisiensi perhitungan kubikasi air, dan proses penerbitan rekening. Temuan penelitian menunjukkan adanya hubungan positif antara kemudahan penggunaan aplikasi digital dengan peningkatan efisiensi dalam perhitungan kubikasi air dan penerbitan rekening. Hasil ini menggarisbawahi implikasi praktis bagi manajemen PDAM dalam meningkatkan kualitas layanan dan efisiensi operasional melalui optimalisasi teknologi digital. Studi ini juga menekankan pentingnya pelatihan dan dukungan teknis yang berkelanjutan bagi pengguna aplikasi digital
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Tagline “Free shipping” Terhadap Impulsive Buying Pada Marketplace Shopee: (Mahasiswa KIP Universitas Muhammadiyah Mamuju) Dedi Kurniawan Syarif; Muh. Tahir; Muh. Rezky Naim; Suharlina Suharlina
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1916

Abstract

Penelitian ini dilakukan untuk menentukan pengaruh motivasi berbelanja hedonik, gaya hidup berbelanja, dan tagline “Pengiriman Gratis” terhadap pembelian impulsif di pasar daring Shopee (mahasiswa Program Studi Pendidikan Informatika, Universitas Muhammadiyah Mamuju). Penelitian ini menggunakan metode kuantitatif dengan teknik sampling non-probabilitas untuk melibatkan 91 responden, yang dihitung menggunakan rumus Slovin. Pengumpulan data dilakukan melalui observasi, wawancara, dan penyebaran kuesioner. Kualitas instrumen penelitian diuji menggunakan uji validitas dan reliabilitas. Data dianalisis menggunakan regresi linier berganda dengan uji parsial (t-test), uji simultan (F-test), dan analisis koefisien determinasi (R²). Hasil menunjukkan bahwa Motivasi Belanja Hedonis memiliki pengaruh parsial yang signifikan terhadap Pembelian Impulsif. Gaya Belanja memiliki efek parsial yang signifikan terhadap Pembelian Impulsif. Tagline “Pengiriman Gratis” memiliki efek parsial yang signifikan terhadap Pembelian Impulsif. Demikian pula, Motivasi Belanja Hedonik, Gaya Belanja, dan tagline “Pengiriman Gratis” secara kolektif memiliki efek signifikan terhadap Pembelian Impulsif, berkontribusi sebesar 61,9%, sementara variabel lain di luar model penelitian ini mempengaruhi sisa 38,1%. Temuan ini mengonfirmasi dan membuktikan bahwa Motivasi Belanja Hedonis, Gaya Hidup Belanja, dan tagline “Pengiriman Gratis” merupakan faktor penting dalam membentuk Pembelian Impulsif di Pasar Shopee di kalangan mahasiswa KIP Universitas Muhammadiyah Mamuju.
Analisis Faktor yang Mempengaruhi Akselerasi Peningkatan Akreditasi Perguruan Tinggi Swasta di Kabupaten Mamuju Muhammad Arsyad; Muh. Tahir
FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 27 No. 4 (2025): Oktober
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v27i1/4019

Abstract

Tujuan penelitian ini untuk mengetahui faktor yang mempengaruhi akselerasi peningkatan akreditasi perguruan tinggi swasta di Kabupaten Mamuju. Hasil penelitian ini diharapkan menjadi rujukan institusi dalam menyusun regulasi dalam meningkatkan mutu Pendidikan tinggi. Dapat menjadi sumber inspirasi penelitian yang lebih mendalam kepada peneliti selanjutnya. Metode penelitian ini menggunakan pendekatan kualitatif yaitu penelitian yang berlandaskan pada filsafat positivisme, digunakan untuk meneliti pada kondisi obyek yang alamiah, (sebagai lawannya adalah eksperimen) dimana peneliti adalah sebagai instrumen kunci. teknik pengumpulan data dilakukan secara observasi, interview, kuesioner dan dokumentasi [1]. Pengambilan sampel dilakukan secara purposive yaitu teknik penentuan sampel dengan pertimbangan tertentu [2]. Variabel independen dalam penelitian ini yaitu membangun budaya mutu, sedangkan variabel dependen yaitu akselerasi peningkatan akreditasi perguruan tinggi. Analisis data yang digunakan adalah analisis statistik deskriptif. Adapun hasil penelitian ini menunjukkan bahwa rata-rata nilai secara umum dari budaya mutu, relevansi tridharma, akuntabilitas, dan diferensiasi misi masih dalam kategori tinggi
Digital Business Strategy in 3D Laser Startupreneur through the DAGMAR Framework Muh Tahir; Nuke Puji Lestari Santoso; Fitra Putri Oganda; Syahrul Mu'Arif Wahid; Harry Agustian; Oliver Sauntos
Technomedia Journal Vol 11 No 1 (2026): June
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v11i1.2661

Abstract

Rapid development of digital technology requires startupreneurs to optimize marketing strategies to strengthen consumer loyalty, particularly in emerging industries such as 3D Laser services. This study aims to analyze the effect of DAGMAR based digital marketing, represented by Brand Awareness, Product Information Understanding, and Digital Content Attractiveness, on Product Interest and its implication for Purchase Loyalty in the 3D Laser startupreneur context. This research employed a quantitative approach using a survey method involving 100 respondents. The collected data were analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) to examine the direct and indirect relationships among the research variables. The findings indicate that Brand Awareness, Product Information Understanding, and Digital Content Attractiveness have positive and significant effects on Product Interest. Furthermore, Product Interest has a positive and significant effect on Purchase Loyalty. The mediation test also confirms that Product Interest significantly mediates the relationship between the three independent variables and Purchase Loyalty. These results emphasize that Product Interest serves as a psychological mechanism connecting DAGMAR  based digital marketing strategies with longterm consumer loyalty. Enhancing Brand Awareness helps consumers recognize and recall the brand, while Product Information Understanding supports informed decision making through clear and relevant product details. Digital Content Attractiveness captures attention and encourages engagement through visual and interactive content. Practically, startupreneurs in the 3D Laser industry should integrate data driven digital marketing strategies to build stronger consumer relationships, encourage repeat purchases, and foster positive word-of-mouth for sustainable business growth.
The Influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency Asri Asri; Muh Tahir; Kurnia Kurnia; Agus Halim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4168

Abstract

This study aims to analyze the influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency, both partially and simultaneously. The research employs a quantitative approach with an associative design. The sample was determined using the Lemeshow formula and the convenience sampling technique, involving 100 customers as respondents. Data were collected through observation, interviews, documentation, and questionnaires measured on a five-point Likert scale. Data analysis included validity and reliability tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²), processed with IBM SPSS. The results indicate that Customer Experience has a positive and significant partial effect on Customer Loyalty (t = 5.689 > 1.985; sig. 0.000 < 0.05), and Customer Relationship Marketing also has a positive and significant partial effect on Customer Loyalty (t = 4.784 > 1.985; sig. 0.000 < 0.05). Simultaneously, both variables have a significant effect on Customer Loyalty (F = 47.152 > 3.090; sig. 0.000 < 0.05) with a coefficient of determination of 0.493, meaning that Customer Experience and Customer Relationship Marketing explain 49.3% of the variation in Customer Loyalty, while the remaining 50.7% is explained by factors outside the research model. Customer Experience is the more dominant determinant
Co-Authors Agus Halim Almita Asri Asri Dedi Kurniawan Syarif Fitra Putri Oganda Hari Yeni Harry Agustian J. Fuji Inzani SL Kurnia Kurnia Mufidatul Nurul Hajjad Muh. Rezky Naim Muhammad Arsyad Nuke Puji Lestari Santoso Oliver Sauntos Salfiani Syam Suhardi Suharlina Suharlina Syahrul Mu&#039;Arif Wahid